Oskar Jakobsson, director customer solution for ICA Gruppen, a Swedish retailer franchise focused on food and health, has access to social media to discuss his company's increasingly integrating AI into projects, solutions and ways of working.
In a LinkedIn post, he said: “This not only makes us more effective, it also provides valuable training and helps us build our capabilities around AI. One exciting initiative is “Shop with AI” aimed at revolutionizing the way our customers plan and shop. ”
“It generates personalized menus and meal suggestions based on ICA recipes, available assortment, customer data, preferences, and more. It makes it easier for customers to add these menus to their shopping list. This will make the meal planning and grocery shopping process more efficient and personalized.”
He added: “Being at the cutting edge of AI technology is important to stay ahead of the fast-paced world today. Our commitment to innovation ensures that we continue to provide our customers with the best possible experiences.
“This is a very interesting case with lots of potential spinoffs. It is based on the Google platform using Google Gemini. I am grateful for the excellent support and support from Anna Lisinsk and the Google team, and I am pleased.
