Armonk, New York and Cannes, France, June 19, 2023 /PRNewswire/ — Today, IBM (NYSE: IBM) announced the launch of the Adobe Teacher GenAI service and Adobe Firefly (currently in beta), Adobe’s family of creative generative AI models.
Leveraging decades of AI experience to help clients navigate complex generative AI environments, IBM Consulting brings together innovation, technology and design to digitally reinvent customer interaction. Launch a new portfolio of Adobe Consulting Services. By leveraging Adobe’s AI-powered content supply chain solutions and IBM Consulting Services, partners can help their clients drive collaboration, optimize creativity, increase velocity, automate tasks, and provide solutions across design and creative projects. We can help you build an integrated content supply chain ecosystem that increases stakeholder visibility.
Adobe’s enterprise customers now have access to IBM Consulting experts, including 21,000 data, AI and experience consultants for design and creative processes, including Firefly, which initially focused on image and text generation We can help you effectively implement generative AI models for In addition to effects, it also offers the Teacher GenAI service, a co-pilot for marketers embedded across Adobe’s enterprise applications, to help marketers streamline their workflows and improve productivity.
“The momentum of AI adoption is incredible as more brands turn to generative AI to create seamless and highly personalized customer experiences, drive growth and improve productivity. ,” he said. Matt Candy, Global Managing Partner, IBM iX Customer & Experience Transformation, IBM Consulting. “By expanding our strategic partnership with Adobe, we can help marketers design AI-powered experiences more effectively while establishing appropriate guardrails. Built on the principle of gender, it can promote brand consistency and integrity.”
Innovation already underway
The new offering builds on IBM’s unique marketing transformation effort. IBM helps Adobe’s marketing team improve how they manage their work. Building on more than 20 years of collaboration, IBM and Adobe have forged a strategic partnership across both technology and services, including Adobe’s adoption of Red Hat Open Shift, IBM AI, and Sterling software. IBM Consulting currently leads the Adobe technology certification market.
“We look forward to expanding our partnership with IBM to help brands deliver more personalized experiences to their customers,” he said. Justin Merikel, Vice President of Digital Experience Business at Adobe. “By bringing together Adobe’s AI-powered content supply chain solutions and IBM’s human-centered experience design, we are creating a truly It unlocks new levels of creative potential.”
AI capabilities from IBM Consulting
IBM Consulting recently Generative AI Center of Excellence, The company has over 1,000 consultants with expertise in generative AI, helping clients accelerate their business transformation with enterprise-grade AI, including technology from Adobe, IBM, and other ecosystem partners. I’m here.
The Center of Excellence will work alongside IBM Consulting’s existing global AI and automation practices, which have conducted over 40,000 enterprise customer engagements. It leverages proven methodologies such as the IBM Garage for Generative AI, where IBM consultants apply a holistic and collaborative approach to help clients rapidly innovate in emerging categories of underlying models for generative AI. help you move on to This includes rapid use case ideation and prioritization, an open multi-model approach to architecture and training selection, and fine-tuning and scaling models to meet unique business needs.
With deep industry expertise across strategy, experience design, technology and operations, IBM Consulting is a catalyst for business transformation and a trusted partner to more than 3,000 of the world’s most innovative and valuable companies. Our 160,000 consultants embrace an open way of working, integrating diverse voices, experiences and hybrid technologies such as cloud and AI to accelerate business transformation. Backed by IBM Garage, our proven co-creation methodology, we bring speed and scale to innovation with an enduring ecosystem of technology leaders to deliver solutions to some of the world’s most complex challenges. .
All statements regarding IBM’s future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only.
About IBM
IBM is a leading provider of global hybrid cloud, AI and consulting expertise. We help clients in over 175 countries leverage insights from their data to streamline business processes, reduce costs and gain a competitive edge in their industry. More than 4,000 government agencies and businesses in critical infrastructure sectors such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat. open shift Enable your digital transformation quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting provide clients with open and flexible options. All of this is based on trust, transparency, responsibility, comprehensiveness and service.
For more information, please visit www.ibm.com.
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Source IBM
