The fascinating illustration is a recent collaboration between two startups, bakstage.ai and Ovum Health.
After meeting at the IBM Build Partner Advisory Board Networking event, the two companies united with a common goal of enhancing the user experience in AI. They began exploring partnerships that bring collaboration with IBM, integrating Watsonx.ai into a solution that combines BakStage's Ai-Enhanced video chat platform with Ovum's clinical insights.
Founded by Shashank Singh, Bakstage.ai is crucial in redefine sales and customer service through AI-Empowed's human-centered video communication platform. Their AI agents work seamlessly with humans and other AI agents to provide 1:1 live video communication. By incorporating IBM's watsonx.ai, Bakstage's video concierge has evolved and introduced advanced features such as AI note take and sentiment analysis. These developments not only enriched customer interactions, but also provided valuable insights in quality assessments in line with CMS (Centres for Medicare and Medicaid Services) guidelines.
In parallel, Ovum Health, a fertility-focused telehealth provider, is dedicated to providing accessible and personalized pregnancy, prenatal and postnatal care to pregnant mothers. Ovum Health clinicians benefit from Bakstage's remote capabilities and are designed to allow for more attractive face-to-face interactions with patients, increasing patient satisfaction and depth of consultation.
The influence is real. Ovum Health CEO Alice Crisci shared that since integrating BakStage.ai, the no-show rate for the free Live Nursing Consult has dropped from 70% to less than 10%, and the conversion to paying patients has risen to 77%. The integration not only improved patient access and trust, but dramatically reduced customer acquisition costs from $156 to $56.
Sentiment analysis features bring immeasurable value. Ovum Health tracks the emotions of both patients and providers during video calls, providing powerful insights into the emotional tone and quality of care.
Ovum Health clinicians can infer deep insights from patient data to develop more accurate diagnosis and customized treatment plans. Dr. Laurence A. Jacobs, PhD, Fertility Specialist at Ovum Health, explains that the technique has made patients more human. His focus explains that he has not taken notes on his computer during the patient's call, allowing him to fully engage in quality facial time and conversation. Additionally, Bakstage's platform promotes training to help clinicians gather lessons from a wide range of health data and improve their clinical competence and knowledge. Lauren Haring, Ovum Health's chief of clinical surgery, points to the value of Bakstage in onboarding, scaling and monitoring clinician performance. This allows you to audit clinician sessions, identify top performers, and promote targeted learning opportunities.
