IATSE Announces Core Principles of AI Technology in Entertainment – ​​Variety

AI and ML Jobs


The IATSE has published core principles for the application of AI technology in the entertainment industry.

The IATSE, a trade union representing more than 160,000 technicians, artisans and craftsmen in the entertainment industry, said in a statement, “Our approach as a trade union is focused on research, collaboration, education, political and legislative. It should be comprehensive, with a focus on advocacy, organizing and social action.” and collective bargaining. “

The statement comes at a time when AI remains an important topic in the SAG-AFTRA and WGA negotiations.

Principles set out for members ensure that unions and their members “focus on research, cooperation, education, political and legislative advocacy, organizing and collective bargaining” when AI and machine learning technologies are involved. It includes a comprehensive approach that encourages

As part of its approach and research, the principals outline, “IATSE will also urgently identify which crafts and local associations are most at risk of being affected in the near future.”

The IATSE Artificial Intelligence Committee will go further into research into AI technology, with a focus on how it will reshape the landscape of work in the entertainment industry under IATSE’s jurisdiction.

The IATSE principles state that, apart from research, education on new technologies is fundamental, stating that “Members are entitled to appropriate training and upskilling opportunities to cope with any changes AI will bring to the work environment. Through both IATSE’s own Education and Training Department and the IATSE Training Trust Fund, we provide our members with the skills to navigate this technological advancement and foster a culture of continuing education. We will continue to strive to build. “

Read the full text of Core Principals.

Comprehensive approach: The introduction of artificial intelligence (AI) and machine learning (ML) technologies in the arts, entertainment and media industries threatens to fundamentally change employers’ business models and disrupt the lives of IATSE members. Due to the high risks involved, his IATSE approach as a union must be comprehensive, focusing on research, cooperation, education, political and legislative advocacy, organizing and collective bargaining. yeah.

research: IATSE will be at the forefront of understanding how AI and ML will impact its members and the wider entertainment industry. This includes developing a better understanding of how AI and ML tools are currently being used by members and employers, the capabilities and limitations of existing AI and ML tools, and understanding the capabilities and limitations of future AI and ML tools that will be developed. It includes anticipating limits. IATSE will work to establish clear definitions to classify different types of so-called “artificial intelligence” in order to facilitate mandatory legislation and collective bargaining oversight. IATSE will also urgently identify which ships and local unions are most at risk of being affected in the near future.

The IATSE Artificial Intelligence Committee will undertake a comprehensive study of AI technology, with a particular focus on how AI technology will reshape the landscape of work in the entertainment industry under IATSE jurisdiction. We also explore how contract terms, laws, and training programs can be adapted to ensure that AI productivity gains are shared fairly among all stakeholders.

Collaboration with partners and stakeholders: IATSE Artificial Intelligence Committee
Bringing together IATSE members and representatives at all levels, as well as external experts,
Guide the union’s approach to the challenges and opportunities posed by this new technology. Union leadership and this committee liaise with relevant groups and organizations including, but not limited to, the AFL-CIO Technology Institute, Human Artistry Campaign, Copyright Alliance, Department of Professional Employees (AFL-CIO). increase.

Given the decentralized nature of this technology and the reality of dealing with multinational corporations,
IATSE will continue to work with allies outside the United States and Canada.
It also includes organizations such as UNI MEI and BECTU.

education: IATSE members will continue to be the best in the world in what we do. We have adapted to new technologies and developed many of the tools and techniques that have pushed entertainment forward for the past 130 years. We will actively adopt new technologies and tackle this problem head-on. We assert that our members are entitled to appropriate training and upskilling opportunities to address any changes AI brings to the work environment. We remain committed to providing our members with the skills to navigate this technological advancement and to building a culture of continuing education, both through IATSE’s own Education and Training Department and his IATSE Training Trust Fund. increase.

Organize: IATSE recognizes the implementation of AI and ML as catalysts for organizing. our union is
We are working to classify entertainment workers into new related occupations.

Maintain workers’ rights, job security for union members and union jurisdiction: Workers in jobs such as
Use of AI should be accorded the same rights and protections as those in roles not using AI.
AI that has been used historically.New technology should not be an excuse to undermine the status quo
It’s been fighting for decades to achieve it, and it shouldn’t be a way to avoid unions entirely.
Adoption of AI and ML should not lead to job losses, but rather act as tools.
Complements the work done by members.We promise to continue to advocate for our rights
Employment security of members in the face of AI integration.

Political and Legislative Advocacy: Trade unions will continue to work behind the scenes
strong copyright and
Intellectual Property Law. As a member of the Human Artistry Campaign, IATSE supports the core.
Principles of Artificial Intelligence Applications to Support Human Creativity and Creativity
Achievement. In general, we advocate the following policies:

  • Ensure that entertainment workers are fairly compensated when they use their work for training.
    Developing or generating new works by AI systems
  • We prioritize people involved in the creative process and protect intellectual property owners.
    stolen property
  • Improve the transparency of the use of AI and ML systems
  • Prevent legal loopholes that individuals, businesses and organizations can exploit.
    Organizations in the United States, Canada, etc.

Collective bargaining: The impact of AI on working conditions and roles falls within the scope of:
The subject of compulsory collective bargaining.We commit to work to negotiate a provision addressing AI
It will be included in future contracts. IATSE requires employers to be transparent about her use of AI.
Even if there is no relevant government law.We are dedicated to keeping you safe
Ensure members’ privacy rights and AI applications adhere to the highest ethical standards
Standards including non-discrimination and fairness.We also recognize that collective
Bargaining is the main way workers avoid waiting for government regulation
Legislation could take years, or it might never come to fruition.



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