Within months, the site’s traffic, backlinks and domain ratings skyrocketed.
Generative AI includes It has rocked the tech world and now every company is looking for ways to take advantage of this technology. Since the introduction of ChatGPT, the technology industry, especially content-heavy industries such as marketing and advertising, have been talking about its potential impact.
We used OpenAI to improve our SEO ranking on Google with good results overall. In less than a year, the site’s organic traffic increased from zero to about 3,500 visitors per month, domain ratings increased by over 40%, and backlinks increased by over 500%.
Increased organic traffic
Since we started using OpenAI in March 2022, we’ve seen a sharp increase in organic traffic to our site. Image credit: cyber switching
Our domain reputation increased by over 40%
Our domain reputation increased by over 40%. Image credit: cyber switching
Domain reputation increased by over 40% due to improved SEO ranking.
And my backlinks increased by over 500%
Increased backlinks by over 500% with OpenAI. Image credit: cyber switching
All screenshots are from June 23, 2023.
Through keyword-optimized blog posts generated by ChatGPT, we were able to focus on target keywords that ranked high for many target phrases, such as “best 48 amp EV charger”. Also, increasing my keywords from 300 to over 7,000 allowed me to participate in conversations with many other blogs, and my website clicks jumped from 100 to 4,000 per month.
Here are some ways any business can leverage generative AI technology to optimize their marketing strategies.
Train an AI system to find the best keywords
Before asking ChatGPT to generate an entire strategy document from scratch, you need to start with the basics. First, identify your goals and reflect them in your process. Ask ChatGPT for the most common keywords related to your industry, then drill down further from there by asking for alternative phrases and options.
We started with the following questions.
- What are the most common SEO keywords related to the EV charging industry?
It provided a list of 20 terms, including “electric car chargers,” “EV charging stations,” “level 2 chargers,” and “home EV chargers.” AI isn’t perfect. If SEO should focus on commercial EV chargers, ChatGPT recommended keywords related to home EV chargers.
Once you’ve decided on relevant keywords, ask ChatGPT to organize your list into commercial, transactional, and informational words. These categories are important for smart prompts that are later used to create targeted content for different areas of your website.
To build OpenAI’s knowledge about your company, you should also do the same keyword searches. Provide your AI tool with additional information such as your latest press release boilerplate, your website’s “About” section, your company’s social media profiles, or other existing assets.
You don’t have to reinvent the wheel, so you can use the content you’re already working on to generate better keywords, recommendations, and ultimately marketing strategies.
Feeding the AI system more information improved the results it produced and made better recommendations. Keep in mind that the AI is what it trains on data, so as it progresses, the answers shared will become more and more accurate. The more data you give AI tools, the better they can understand your company and industry.
Create marketing content using targeted categories
After using AI to highlight target keywords within your website and within your industry, you can develop an SEO strategy that helps you rank higher in search results.
One of the best use cases for ChatGPT is content generation such as blog ideas, titles and website copywriting. This is where you trained your AI system, so be sure to run it on the same ChatGPT thread that started it. Here are the prompts you can use to do this:
