The majority of news readers in the UK and US are uncomfortable with AI-generated journalism, a major new survey has found.
Like many journalists these days, I sometimes use AI to transcribe interviews and summarize text, but I have long been opposed to using AI for content generation.
AI simply cannot be trusted Reporting the newsResearchers have shown that even the most advanced large-scale language models (LLMs) can be “hallucinated.” Misinformation. Many displays Obvious bias.
My position is clear, and news readers seem to agree: A Reuters Institute survey found that just 23% of respondents in the US and 10% in the UK said they were satisfied with news created by AI. Digital News Report.
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In both countries, 18% said they were “neither comfortable nor uncomfortable.” The remaining respondents (53% in the US and 63% in the UK) said they would be uncomfortable with AI-generated news.
News readers are especially skeptical of using AI to cover sensitive topics such as politics and war.
Respondents are most open to using AI for behind-the-scenes tasks, such as helping journalists improve their workflows. However, most don't want AI to generate entirely new content, especially lifelike photos and videos.
“Overall, there is consensus that humans should always be involved and that full automation should be prohibited,” the institute wrote.
AI in the Newsroom
The Digital News Report is based on a survey of nearly 100,000 people across 47 countries and territories, with a focus on the United States and the UK, and highlights the challenges facing newsrooms in an era when digital technology is increasingly mainstream.
The findings come as publications around the world are introducing AI into their newsrooms. Automate with bots They perform repetitive tasks, generate images, write code, etc. Some publications are even experimenting with AI news anchors.
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Others are discussing the use of AI to generate entirely new content. Last year, News Corp Australia said it was building around 3,000 articles per week Use AI.
When newsrooms adopt AI Sharp drop in revenue And the main Staff reduction Across the industry. In a tough market for news media, the need for trustworthy journalism has never been greater. That's why I'm comfortable with bringing AI into the office, but I certainly wouldn't put it behind a keyboard.
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