Michael Jackson's 1983 “Thriller” video, with its iconic zombie dance scene, is credited with turning music videos into a full-fledged art form more than 40 years ago. With the rise of artificial intelligence, will music video creation technology be the same again? LA Times entertainment business reporter Wendy Lee on how one indie pop artist leveraged his AI to create a new music video. I have written. She joins Lisa McCrea of the LA Times Today.
OpenAI's Sora platform allows you to create videos entirely from AI. Lee described how one artist used technology.
“Washed Out, known for creating the theme song for the show Portlandia, commissioned a full-length music video using Sola, which is believed to be the longest music video ever used using this technology. “I can do it,” she said. “The song is called 'The Hardest Part.' However, the people in this video are not real actors, they are all created by AI.
Lee said the video director worked with Sora to create hundreds of short video clips, and used dozens of them to create the final product.
“He's one of the few creators who currently has access to Sora. We don't have access to it. It's not available to the public yet, but Paul [Trillo] is one of the people who did it. My understanding is that it took him about six weeks to put this together,” Lee said.
Lee said Washed Out was “shocked” by the AI video, but also spoke about the industry's concerns about the use of AI, especially on actors.
“Some would argue that traditionally, creating a traditional music video involved hiring actors and dancers to shoot in specific locations. And in this case, it was all done through AI. This video, which is used as part of this video, was shot in multiple locations at the same time. This means that some of the special effects and multiple locations probably wouldn't have been possible if it was only shot as a traditional music video. We have a limited budget,” Lee said.
Lee explained that some people are already using AI to produce feature-length projects, but it will be a while before products like studio films emerge.
Watch the full interview above.
Watch LA Times Today on Spectrum News 1 and the Spectrum News app Monday through Friday at 7pm and 10pm.
