How can leaders know when to choose human skills over AI?

As AI becomes more prevalent in the business world, the importance of human expertise and craftsmanship is being debated. AI can improve efficiency, build new applications, create images and videos from simple prompts, and do entire manual processes in seconds. However, it is important to determine when other characteristics outweigh the use of AI. Here we discuss non-AI characteristics that companies can use to their advantage.

Quality over quantity

Companies that value quality often focus on craftsmanship. In industries such as luxury goods, craftsmanship and bespoke services, there is a strong emphasis on the human touch and attention to detail. The use of high-quality materials and a commitment to excellence are all important aspects that cannot be replicated with AI. These attributes are highly valued by consumers who appreciate the authenticity and excellence that are synonymous with human craftsmanship.

For example, brands like Hermès are known for sticking to traditional craftsmanship and producing high-quality, unique products in small quantities. This is a hallmark of their brand and appeals to their target audience.

Retaining essential skills

While AI has the ability to streamline certain tasks, it should not be used to replace the basic skills essential to a particular profession. For example, in medical reviews, AI can help quickly analyze data, but it still requires the experience and knowledge of medical professionals to make accurate diagnosis and treatment decisions. The expertise of human medical professionals ensures that quality of care is not compromised and that the complexities of patient care are considered.

Similarly, medical device companies adhere to strict quality control systems to meet FDA regulations, such as Swan Valley Medical, which focuses on reducing infection rates with its T-SPeC® devices. The medical device review process often involves experts to ensure the highest quality in device manufacturing.

Traditional Crafts

Handmade items have a unique value that goes beyond function. They tell stories of tradition, skill and enthusiasm. This is especially true in industries such as artisan food production, custom furniture manufacturing, and handmade fashion. The value of these items is enhanced by the craftsmanship employed in their creation, forming a personal connection between producer and purchaser rooted in cultural heritage.

Brands like Blanc Creatives honor traditional craftsmanship by hand-forging their carbon steel cookware, which takes an average of eight hours to make each product. In the fashion world, designers like Roisín Pearce focus on traditional craftsmanship, creating intricate pieces that reflect slower forms of production and a return to techniques of the past. These companies make traditional craftsmanship a core quality of their products.

Balance AI and human expertise

While AI can be a valuable asset to businesses, it is most effective when used in conjunction with human expertise, rather than as a replacement for it. It is important to achieve a balance between using AI efficiently and preserving the inherent aspects of human skills. Companies that understand this balance can leverage the strengths of both AI and human artistry to create products and services that offer the best of both worlds.

While AI is undoubtedly changing the way businesses operate, it is important to remember that AI does not replace human expertise or creativity. Rather, it is a tool that humans can use to extend and enhance what they are already doing. The future of business may be technologically advanced, but it will always require the human element to truly thrive.