Visual content experts at iStock have identified some key questions business owners should consider when incorporating AI-generated imagery into their marketing.
Would AI-generated imagery be a suitable asset for this project?
Consider the type of imagery (AI-generated, user-generated content, stock) including the format (image or video) that best suits your audience, message, and goals. According to VisualGPS, 98% of consumers agree that “authentic” images and videos are crucial in establishing trust, indicating that if building trust is your primary goal, user-generated or stock content may be more effective at engaging your audience.
Will AI-generated imagery help my business stand out?
Applying human creativity to AI imagery and visual concept acceleration creates endless possibilities, helping you realize the look you want faster. However, high-quality images and videos made by professional creators can potentially meet your content needs and save you time and money. AI technology can also modify existing stock images by adding, replacing, or removing elements to further customize the image for your project.
When do you need to label AI-generated images?
Transparency is important, especially when authenticity is a key part of your online strategy. Use images and videos that show real people in real places to connect with your audience. Clearly label any AI-generated content so viewers don't feel misled.
Are AI-generated images legally safe for use as marketing materials?
Make sure the AI image generation tool you use doesn't create images containing legally protected elements that could pose a risk to your business. Choose a commercially safe AI image generator that offers legal indemnification, such as Generative AI by iStock, to ensure your marketing materials are safe and cleared for commercial use.
To find related images and videos or a commercially safe and legally compensated AI image generator, please visit https://www.istockphoto.com/.
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methodology:
iStock's VisualGPS Insights deliver unparalleled visual and creative intelligence backed by a rigorous methodology that combines visual insights from over 60 visual content and advertising experts with cultural insights, proprietary search and download trends from Getty Images and iStock (over 2.8 billion searches per year), and consumer perspectives from ongoing global consumer surveys covering over 250 topics. Partnered with world-class global research firm MarketCast, the research platform has consistently tracked changing consumer needs over the past five years. Data for the study was collected from four surveys conducted between July 2022 and September 2023. The sample included adults aged 18 and over, with a sample size of 7,500 per survey. The surveys covered 25 countries, including Australia, Brazil, France, Germany, Italy, Japan, Spain, Singapore, the UK, and the US.
Media Contact:
Ilse Nogues
ilse.noguez@gettyimages.com
