AI arrives on the French Riviera.
The annual Cannes Lions advertising conference officially kicked off on Monday among the sun-drenched beaches and posh backrooms of Cannes, France.
And unsurprisingly, most advertising and marketing pros Yahoo Finance spoke to were enthusiastic about the speed of AI development and innovation. While investors have been worrying about AI peaking as Apple (AAPL) and Nvidia (NVDA) stocks hit all-time highs, this community couldn't care less.
Qualcomm ( QCOM ) CMO Don McGuire said during a Yahoo Speaker Series panel that pre-order demand is “strong” for Microsoft's ( MSFT ) new AI Surface tablets and laptops (available today), which are equipped with Qualcomm's latest AI chips.
“I think AI is going to be a great complement, I think AI is going to allow you to amplify creativity,” Lee Brown, global head of advertising at Spotify (SPOT), told Yahoo Finance.
Others disagreed with the idea that AI will take over a large number of jobs.
Here's a taste of AI at the beginning of Cannes Lions.
Put all this together and you get the impression that AI could bring new revenue streams to public companies over the next few years, either through innovation or cost savings — and potentially even higher stock prices.
Rita Ferro, president of Disney Global Advertising
“We've talked a lot about streaming platforms today, and I think we're going to see a shift to more immersive platforms where streaming is basically the core of why people come there. But we also need to think about how we interact on social platforms, how gamification is built into the shopping experience within one advertising experience.”
I use the sports example because it's the easiest. We're reimagining our sports business and going more digital, and we've talked a lot about the ESPN flagship over the last few months. But imagine a world where sports fans can go to ESPN and run everything on one platform, with the opportunity for sports betting through ESPN Bet, where you can create a fantasy experience there. You can have shopping, interactive features, simulcasts, viewing, short form, sharing of content.”
Lee Brown, Global Head of Advertising, Spotify
“AI is not new to us. We've been using AI for a long time. And of course we've been offering playlisting, personalization and discovery on the platform for a long time. I think there's a lot more to come.”
“Last year, we launched AI DJ, and listeners have responded really well to it. This week, we're releasing a few AI-related advertising tools, mostly around creative and creative assets. We're also releasing a new AI audio tool called Quick Audio, which allows you to quickly generate scripts and create audio assets with voiceovers. We're seeing a lot of marketers wanting incredible creative, and this is one of the barriers to entry for the platform.”
Blake Chandlee, President of Global Solutions, TikTok
“We're really excited about Avatars. We see this as a major step forward in the creative process, so we've been working with creators and brands for a while now to make sure we're building something that really fits their needs. There's a lot of concern about Avatars and the role of the creative community, and we've taken a position that we want to amplify their voices.”
“Today, when creators create content, they create one piece of content, publish it to the platform, see the results, and create the next piece of content. We designed Avatars to empower creators to create content and take it global. They can create in Spanish or English and scale to 30 languages, so our creator community can instantly reach audiences they couldn't reach before.”
Brian Sozzi Editor-in-Chief of Yahoo Finance. Also,Starting BidPodcast. Follow Sozzi on Twitter/X Brian Sozzi and LinkedInHave a tip on a deal, merger, activist situation, etc.? Email brian.sozzi@yahoofinance.com. Are you a CEO and would like to appear on Yahoo Finance Live? Email Brian Sozzi.
For the latest technology news impacting the stock market, click here
Read the latest financial and business news from Yahoo Finance
