How does CCEP integrate AI into a broader business strategy?
AI is not just a technology, it is one of the growth engines. We consider it to be an important part of our AI business strategy and helps to promote and drive the growth of our AI-driven business. AI is also about not only providing tools, but also supporting the capabilities and culture needed to make those tools useful.
What data architecture and governance models do you use to support scalable and ethical AI deployments?
Well, there is no data-free AI. Additionally, data strategies can be expanded. When it comes to governance, we focus on responsible AI practices.
It's a safe AI.
Also, it is to make sure that it is the person, not the system, that is responsible for the results and output of AI.
Ensure that the data you use is fair and that the system and tools are fair and that the way you deploy them.
And we put more effort into the experts who will help make AI explainable. We call it safe. We are also working on AI's AI bias mitigation and data privacy, ensuring that our systems reflect our values and support people.
We share some outstanding AI use cases with CCEP.
Now, AI helps sales teams capture inventory visibility and also creates customized menus. Commercial operations teams use AI to guide their teams to the outlet of most possibilities. Buyers can use AI assistance to speed up the purchasing process. The RGM team uses AI to guide you through promotional plans. Supply chains use AI to model the impact on capacity when introducing new products.
What is your approach to building AI literacy across your organization?
Both data and AI literacy are central to the way we grow and develop our future preparations. There is an AI incubator that teaches you through learning by doing AI champions. There is an AI hub, packed with lots of information for everyone to learn, and we have also launched a Data and AI Academy.
What are the AI trends and technologies that you're most excited about CCEP in the next 2-3 years?
AI amplifies us all in stores, in factories, or in offices. It's not going to change who we are. We always make, move and sell the most beloved drinks in the world.
