Are you tired of Hollywood sprinting through films after the same three franchise movies each year? So does Amit Jain, Founder and CEO of Luma AI.
Luma has worked with many creatives who want to try out AI video generators and opened an AI lab in Los Angeles this summer to help filmmakers incorporate AI into their craft. But when he spoke to Jain this week about the company's new Ray 3 video model, he had some harsh words about the current state of the film business.
“If Hollywood continues its current path, it's already dead,” Jane told me. “This has nothing to do with AI. It's the way it's integrated, and it keeps telling the same story over and over again.”
Hollywood has avoided too risk and stopped trying new things, he said. “If all you can do is make a movie that costs 100 million or 200 million, you're never going to touch on novelty. Why are you making a 5? [to] Rather than trying out 50-100 ideas, do you have 10 blockbusters a year? ”
“This decline in visual arts and the production of Hollywood; […] Jane said. “Putting on people trying new ideas, AI is the only way.” By providing filmmakers with tools to try new ideas faster, generative AI can help them return to their roots and “enable AI to be exposed to novelty again.”
Jain made these comments a few days before Luma officially unveiled its latest video model, the Ray 3. He told me that Ray 3 was the first generated video model with inference. “Ray 3 can rate itself and make sure it's what you're looking for,” Jain said.
Among other things, this allows the Ray 3 to respond to visual annotations. Creatives can draw arrows on still images, and models move people, animals, or objects in the direction of the arrows.
