Heirs Insurance Group is committed to advancing financial inclusion and leading the digital insurance business in Nigeria, demonstrating its mission to democratize access to insurance.
heir insurance group, Nigeria’s fastest growing insurance group has announced the launch of Prince AI, a multilingual generative AI assistant. This marks a major milestone in our digital transformation efforts and strengthens our commitment to making insurance simple, accessible and inclusive.
The announcement comes as the group celebrates its fifth anniversary and highlights its five-year commitment to redefining insurance through innovation, customer centricity and technology-driven solutions.
With the introduction of Prince AI, Heirs Insurance became the first insurance company in Nigeria to deploy a multilingual generative AI assistant, setting a new benchmark for customer engagement in the industry. The AI-powered assistant provides instant, intelligent responses to customer requests for heir insurance products, as well as broader insurance inquiries, helping users understand their coverage options, assess their needs, and identify the right coverage for their unique situation.
Built with accessibility at its core, Prince can communicate fluently in multiple local and international languages including English, Yoruba, Igbo, Hausa, French, German, Spanish, Portuguese, Chinese and more, removing language barriers and enabling more customers to confidently engage with insurance in the language they understand best.
In addition to responding to inquiries, AI assistants can also help customers purchase and renew insurance, and initiate and track claims. The chatbot is available on WhatsApp, the SimpleLife mobile app, and the Heirs Insurance website, providing a seamless, always-on service experience across multiple digital touchpoints.
“Prince AI represents the next stage of our digital evolution. By incorporating generative AI into our customer experience, we are not only increasing speed and efficiency, but also humanizing insurance. This innovation will enable us to more meaningfully connect with our customers, anticipate their needs, and provide instant, intelligent, and accessible support.”
– Peace Okianmhense-Philips, Chief Digital Officer, Heir Insurance Group
Built on adaptive intelligence, the AI assistant continually improves its capabilities through every interaction, ensuring customers receive increasingly accurate and relevant guidance. If you require individual counseling, Heirs Insurance’s experienced representatives are ready to provide expert advice and clarity, ensuring a hybrid experience that blends the speed of automation with the empathy of human support.
Heirs Insurance Group is the insurance arm of Heirs Holdings, Africa’s leading investment company, with investments in 24 countries across four continents. Heirs Insurance Group, consisting of Heirs General Insurance Limited, Heirs Life Assurance Limited and Heirs Insurance Brokers, is rapidly expanding its retail footprint and omnichannel digital presence, serving both corporate and individual customers across Nigeria.
Heirs Insurance Group is committed to advancing financial inclusion and leading the digital insurance business in Nigeria, demonstrating its mission to democratize access to insurance.
