“Nothing is permanent but change,” the Greek philosopher Heraclitus once said. He couldn’t have been more right, because technology is and will be one of the great catalysts for change. Part of this change is now being driven by artificial intelligence, leading to fears of human unemployment. The creative industry is currently at the mercy of its peers. Case in point, actor Tom Cruise and his doppelganger’s recent AI image of him has taken Instagram by storm. These images were created using Midjourney tools by Singapore-based AI artist Ong Hui Woo. “Generative AI will certainly pose a threat to some profiles, because people who run businesses want to save costs in order to be profitable. It is expected that some key areas of responsibility (KRA) will be replaced by AI as it is seen as an opportunity to save,” DDB Mudra creative director Rahul Dutta told BrandWagon Online.
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First, it is believed that advertising agencies can use Ai for several tasks, such as creating brand logos, as well as having Ai write a few copies here and now. For example, algorithmic copywriters churn out slogans like, “Resistance is futile. Buy our product!” Interestingly, in the creative industry, office atmospheres are now blurring the line between reality and surrealism, and the creative world where directors engage in lively discussions on computer screens, lines of code against the backdrop of inspiration and art. We are trying to find a compromise between our visions. “Generative AI has its advantages too, but creativity is a quintessential human trait. No, at best we can reach out to young creators,” explained Krishna Iyer, director of marketing at MullenLowe Lintas Group.
Indian marketing and customer experience professionals are optimistic about generative AI technology, technology firm Adobe said in a report. Nine out of 10 of her respondents said generative AI would improve the quality and quantity of their deliverables by 95%, improve their creativity (96%), and help them reach more and more relevant customers. I expect. But another report from Salesforce highlights that 51% of his marketers are currently using generative AI, with another 22% planning to use it soon. In addition, 39% said they were unsure how to safely use generative AI. In contrast, 71% of marketers believe that the lack of human creativity and contextual knowledge in generative AI is a potential for successful use of generative AI in the workplace. I think it will be a barrier. His CCO of Cheil India AI, Vikash Chemjong, says it has the potential to transform the advertising industry. “The immediate impact is that tedious tasks are automated, freeing up time for junior resources. They can focus on better, bigger projects. There are enough jobs that have already been automated that AI and machine language (ML) can take on without impacting creative work: AI will not replace creative people, but their productivity. It is a tool that can improve the
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