In a survey of 4,000 adults in the US, UK, Canada and Australia, Omnisend explored how consumers embrace AI on their shopping trips, and where they are still portrayed.
In the US (53%), the UK (50%), Canada (49%) and Australia (49%), roughly half of consumers currently use GEN AI tools such as ChatGPT, Amazon Rufus, and Google Gemini for shopping at least once a month.
Generator AI has become mainstream in online shopping, with around 50% of consumers in the US, UK, Canada and Australia using tools such as ChatGPT. ChatGpt is popular and many prefer recommendations over Google. Shoppers appreciate the convenience of AI, but trust remains a barrier. The minority is ready to buy for them to AI.
Among these AI users, ChatGpt appears as a clear favorite, with 46% of respondents being chosen as shopping assistants. In the US, that number jumps to 65% impressive.
In particular, 25-27% of shoppers in all countries think ChatGpt recommendations are better than Google's recommendations.
“Google often means ads, SEO content and dozens of open tabs before you find what you need. GenAI tends to act like a knowledgeable friend. Marty Bauer, an e-commerce expert I explained it.
Convenience is about beating more shoppers, but don't worry. In all four countries, around 27-29% of consumers say AI makes online shopping seem overwhelming. Some trust AI suggestions more than influencers and friends.
So confidence is definitely beginning to show. 13.9% of Australians, 13% of British people, 12.5% of Americans, and 10.8% of Canadians say they are more likely to buy when AI supports the decision.
Furthermore, around 32% of shoppers in each country feel reluctant to let AI handle purchases on their behalf.
“Openability to AI is clearly increasing,” Marty said. “However, there is a huge difference between offering useful suggestions and giving someone access to their wallet. As trust issues remain, e-commerce brands need to be clear about where, why and how to use AI.”
Gen AI is no longer new. Shoppers are already using AI to explore, compare and filter. But that doesn't mean they're ready to outsource everything. The bar is set higher – the AI should be really kind, reliable and transparent.
fibre2fashion News Desk (RR)
