This week, Google completed the rollout of its June 2024 spam update in seven days. Google has done away with the continuous scrolling interface in search results. Google is testing putting link cards at the top of the AI summary. Google is showing a healthier AI summary. Google is testing AI summaries in local panels. Google said it can improve its search ranking system, but only at a large scale, at a system level. Google interviewed its own Elizabeth Tucker about how Google measures search quality. Google said not to shy away from mentioning brand names in review content. Google explained when it will fix 404 pages. Google Chrome for mobile has added some new search features. Google is testing a new credit card widget in search. Google is testing sliding search results to the right when you perform a new query. Bing writes that it uses AI to make it more interesting for people, too. Menu items and time of popularity could be Google's local ranking factors. Google Ads updates query matching and brand controls, and advertisers are happy. Google automates lead credit for Local Services Ads. Google says it's a good thing, but advertisers are worried. Google Ads tests a tROAS analytics box for Performance Max and standard Shopping campaigns. There's a new Google Ads WordPress Google Tag conversion code. Here's the search news from this week's Search Engine Roundtable.
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