NEW YORK (AP) – Google announced Sunday that it is partnering with Walmart, Shopify, Wayfair and other major retailers to expand the shopping capabilities of its AI chatbot. gemini app Become not only an assistant but also a virtual seller.
The instant checkout feature allows customers to make purchases through select businesses and various payment providers without leaving the Gemini chat they were using. to find the productAccording to Walmart and Google.
The news was announced on the first day of the National Retail Federation's annual conference in New York. role of Artificial intelligence in e-commerce And its impact on consumer behavior is expected to dominate the three-day event.
“The shift from traditional web and app search to agent-driven commerce represents the next big evolution in retail.” john farnersaid the incoming president and CEO of Walmart in a joint statement with the CEOs of Google and Alphabet. Sundar Pichai.
Here's how Google's new AI shopping feature works: For example, when a customer asks what equipment to buy for a winter ski trip, Gemini returns items from participating retailers' inventory.
For Walmart, customers who link their Walmart and Gemini accounts will receive recommendations based on their past purchases, and products they decide to purchase via the chatbot can be combined with their existing Walmart or Sam's Club online shopping cart.
OpenAI and Walmart announced a similar deal in October, saying the partnership will give ChatGPT members the ability to shop almost everything available on Walmart's website, except fresh produce, with instant checkout.
googleOpenAI and Amazon are both competing to develop tools that enable seamless AI-powered shopping. chatbot user You can browse and purchase within the same program without having to visit the retailer's website to complete your purchase. race Between OpenAI and Google It's been heating up even more in recent months.
OpenAI launched ahead of the recent holiday shopping season Instant checkout feature Within ChatGPT, users can purchase items from selected retailers and Etsy sellers without leaving the app.
San Francisco software company Salesforce estimates that AI impacted $272 billion, or 20%, of global retail sales in some way during the holiday season.
Google said Gemini's AI-assisted shopping feature will initially be available only to users in the United States, but will expand internationally in the coming months.
