summary
- AI in filmmaking is inevitable and while some people embrace it, others are resistant to its rise in the industry.
- George Lucas, a pioneer of digital technology, believes that AI must be embraced as part of the evolution of filmmaking.
- The debate over AI in film continues to this day, sparking backlash and concern from creators and fans.
George Lucas He's known for many things in his career, but is best known for the iconic Star Wars It's a franchise, so when he speaks, people tend to listen. Now, the pioneering director He spoke out about the use of AI in film.“It's inevitable,” he said, but many in the industry are working to stem the rise. Star Wars The series has long been praised for its use of special effects techniques created specifically for the original 1977 film. had a lasting impact on the way movies are made.
In an interview with French outlet Brut FR during the Cannes Film Festival (via IGN), Lucas was asked what he thought about the use of AI in movies today, and he said that his company, Industrial Light & Magic, I've been using CGI and digital effects for years.He says that while it's not exactly the same as AI, it's a technology ILM has pioneered. See his comments below:
“Well, we've been using it for 25 years, and it's not AI, but
We use digital technology because we have pioneered a lot of it.
Especially at ILM, we were the only ones doing digital.”
Lucas elaborated further. He said that AI in filmmaking is “inevitable.” He says sticking to one way of making films “is not the way the world works,” comparing it to the horse-drawn carriage industry being overtaken by the automobile industry in the early 1900s.
“But the problem is,
the [AI] Inevitable
It's like saying, “I don't think this car will work. Let's rely on the horse. Let's rely on the horse.” You could certainly say that, but…
The world doesn't work that way
. ”
Check out the full interview with George Lucas via Brut FR's X (formerly Twitter) account below.
The use of AI in filmmaking is more controversial than ever
Artificial intelligence has been used as a plot device in movies since Fritz Lang's film in 1927. Big citiesThe practical application of AI in filmmaking is a relatively recent interest in the film industry, and the debate over whether AI will eliminate the need for humans is mixed. Many films have faced backlash from fans and creators. Regarding its use in the film itself and in promotional materials.
Recent horror movies Late Night with the Devil was criticized for using AI-generated imagery that production designers then touched up in the final product, while A24 received backlash for using AI in promotional posters. civil warSimilarly, AI was used in the production of a stand-up comedy special featuring the late George Carlin, leading to a lawsuit from Carlin's family.
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While creators like Tyler Perry and William Shatner have dismissed concerns about AI, others, including director Baz Luhrmann, Matthew Modine and Scarlett Johansson, have expressed discomfort with AI's rise in filmmaking and governance.
With George Lucas speaking out, from his perspective, it's not a question of if AI will become commonplace in Hollywood, but when, and to what extent it will affect the human creators who brought it into existence. And how will the two organisations co-exist? In this brave new world?
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Star Wars
The franchise is available to stream on Disney+.
