Will AI videos kill radio stars? Judging by the proliferation of artificial intelligence-generated beer commercials and “Star Wars” themed wes anderson trailer You might see it on your social feeds this week.
The AI video onslaught officially kicked off in late March when newly valued $1.5 billion AI startup Runway announced its Gen 2 program. While the company’s first generation software allows customers to use AI tools to modify existing video footage, transforming videos into everything from watercolors to claymation, the second generation transforms text prompts into AI-generated images. Convert to short video clips. Available to invited beta users only, the second generation spawned new types of viral content and inspired everything. anime movie To superhero cooking battle.
There is a lot to do here. As our editors point out, most of the current series of AI videos have a surreal, oversaturated quality akin to Soundgarden’s retina-burning “Black Hole Sun” music video. And some AI videos, like beer commercials, have gone viral not because of their eerie realism, but because of the disturbing ways AI represents “reality.” Gen 2 is currently only accessible on his Discord channel on Runway, where users can create 4-second clips of him. This is why so many of these viral moments are pegged as “trailers” or “commercials.” An artist has to put together a large number of small moments.
