For years, brands have been able to personalize text, images, and voice in their marketing campaigns, and the introduction of AI resources has allowed them to scale their efforts. Now, generative AI video platform Gan.ai has announced a $5.25 million seed funding round as it pioneers the final frontier of personalizing videos for its marketing campaigns.
With Gan.ai’s studio-quality video personalization software, brands simply record a video once, add dynamic keywords to the script, and Gan.ai creates millions of hyper-customized videos in one click. generate a video. Businesses can also use Gan.ai to create personalized landing pages and deliver videos via their preferred communication platform, allowing for specific interactions with the user and customized CTAs for him. Become.
This is incredibly annoying for consumers, but incredibly effective for advertisers at the same time. For example, if you know the customer’s name, you can insert it into your video. The genie is out of the bottle and generative AI video is here to stay, so our best advice is to weigh your options and get ahead of your competitors.
We record videos with influencers and celebrities and this time with Gan.ai we get amazing results when they call your name and direct a personalized call to action. Video completion rates increased 5x, open rates increased 3x, and click-through rates increased 2.5x.
– – Tejnoor Grover, Gaming Platform Mobile Premier League
The platform integrates with Shopify, Calendly, Stripe, Salesforce and Hubspot for businesses to create unique shopping and payment experiences as well. In addition, Gan.ai’s end-to-end solution also provides businesses with in-depth customer insights and video performance analysis.
Gan.ai was founded by Suvrat Bhooshan in March 2021 and is headquartered in California, USA. Mr. Subrato previously earned a master’s degree in computer science from Stanford University and worked at Facebook AI Research (FAIR). His paper on deep learning has been published and cited over 300 times. Currently, the company is his team of 35, with leadership his team including Mr. Anupreet Singh as Chief Revenue Officer and Mr. Kushaagra Goyal as Chief Technology Officer.
Anupreet Singh served as Head of US and Europe at Mettl (acquired by Mercer), growing the business from the ground up. Most recently, he served as the GTM leader at Slintel (acquired by 6sense) and in just two years he achieved his ARR of $0-5 million. Kushaagra Goyal leads the development of disruptive generative AI technology. He has worked in his Databricks, Rubrik and Samsung for 5 years. He has published more than 10 of his patents in this field.
We help marketing teams around the world increase the return on investment of their video campaigns. Imagine a food delivery company sending a personalized video from a brand ambassador telling the customer their name and how they enjoyed the item in their last order, or a clinic being able to remind patients to schedule a follow-up visit. please look. This high degree of personalization results in much higher conversion rates compared to other static forms of communication.
Gan.ai enables businesses to extend their video personalization processes while seamlessly integrating with their existing workflows. We are excited to expand our operations with the new funding and expand our sales and engineering teams across the US and India.
– Suvrat Bhooshan, Founder and CEO of Gan.ai
Gan.ai boasts a global customer base that includes brands such as Samsung, Zomato, vivo and gaming platform Mobile Premier League. In the US, Gan.ai is used by several leading brands, including EyeCare Partners, the largest chain of optometry and eye clinics.
