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GB News has announced that it will introduce AI-generated sports news bulletins to its radio stations.
The broadcaster promised that the changes to its regular news bulletins were the “tip of the iceberg” of its artificial intelligence plans.
A 30-second sports bulletin will air at the end of the main news bulletin, which will air every hour following the main news summary.
The bulletin has been created using generative AI and is delivered using the virtual voice of GB News presenter Tatiana Sanchez.
Geoff Marsh, chief digital officer at GB News, said: “We’re already using AI across our editorial operations to enhance everything we do and deliver a better experience for our millions of loyal viewers, listeners and digital users.
“These AI updates are fast and smooth, keeping radio listeners up-to-date on everything happening in the world of sports, seven days a week.
“It requires very little human intervention, utilising existing digital articles and is delivered in Tatiana's friendly, recognisable voice that is so familiar to everyone in the GB News family.”
He added: “This is just the tip of the iceberg for our AI rollout – we're already using advanced video-to-text transcription capabilities, and we're also experimenting with several other exciting GenAI developments that will help us deliver the stories our audience wants faster and more accurately, on every platform.”
“The use of this technology comes at the same time as we continue to expand and develop our sports coverage across all GBNews platforms.
“GBNews.com is featuring an increasing number of exclusive sports articles, and our programming remains focused on bringing our viewers and listeners the best guests and experts from the world of sports.”
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The introduction of AI means GB News becomes the first news broadcaster in the UK to integrate generative AI into its regular general audience broadcast.
Earlier this year, Reach PLC introduced an AI tool that allows journalists to quickly rewrite stories.
Since late January, the publisher of the Mirror, Express and Liverpool Echo has been holding weekly drop-in training sessions for staff on how to use Gutenbot, a new in-house AI tool.
Some of the Reach articles created with Guten have a note at the end of the article stating, “This article was created with the help of an AI engine, [the publication]’s editorial research and applies it to article templates created by journalists in the newsroom. [publication] Editors have reviewed this content before publishing. Please report any errors. [publication email address].”
