New AI capabilities help creators answer the question, “What should I make next?” Use unique channel data, audience comments, and niche insights
Early results have driven strong user engagement, conversions, and an approximately 10% increase in new subscribers since the recent marketing launch.
Frisco, Texas / ACCESS Newswire / July 22, 2026 / GameSquare Holdings, Inc. (“GameSquare” or the “Company”) (NASDAQ:GAME), a next-generation media, entertainment, technology and digital native company, today announced that TubeBuddy, the leading growth and optimization platform for YouTube creators, has launched a new AI-powered tool designed to provide creators with personalized, data-backed recommendations for the next video they create.
Unlike typical AI ideation tools, TubeBuddy’s AI solution leverages each creator’s own channel data, audience comments, and identity to generate highly personalized video recommendations. The technology leverages a multi-stage, large-scale language model that analyzes four uniquely scored inputs and ranks potential ideas based on signal strength, providing creators with visual reasoning behind each recommendation.
Early results have been promising. Since TubeBuddy began aggressively marketing this feature in early July, new subscriber additions have increased by approximately 10%. This feature also produced the highest activation rate of any comparable TubeBuddy web tool, with users saving approximately 34% of recommended ideas and rejecting approximately 11%.
Additionally, activated users convert to a paid subscription at a rate of approximately 3.69% within 7 days, compared to approximately 0.34% for non-activated users, representing an approximately 10x higher conversion rate. Initial performance also outperforms TubeBuddy’s Keyword Explorer, which has historically been one of the platform’s most powerful conversion tools.
“TubeBuddy’s latest features demonstrate how we use AI and proprietary data to build products that create measurable value for creators and GameSquare,” said Justin Kenna, CEO of GameSquare. “For creators, deciding what to create next is a constant challenge. TubeBuddy can now turn unique signals within creators’ own channels into personalized, actionable recommendations. We’re very encouraged by our early adoption, engagement, and conversion metrics, as well as an approximately 10% increase in new subscribers since we began actively marketing this feature.”
Kenna continued, “We believe this is an exciting opportunity to expand our AI-powered capabilities across TubeBuddy’s platform while driving increased engagement, retention, and monetization.”
About Tube Buddy
TubeBuddy, a GameSquare company, offers YouTube AI, SEO, bulk processing, workflow, and a suite of tools to support creators every step of the way. From optimizing thumbnails, titles, descriptions, and tags to increase watch time and love for the YouTube algorithm, to simplifying YouTube tasks that can take hours, to helping creators come up with video ideas, to building a community…well, you get the idea.
For more information, please visit www.tubebuddy.com.
About Game Square Holdings Co., Ltd.
GameSquare (NASDAQ: GAME) is a leading media, entertainment and technology company transforming the way brands and publishers connect with Gen Z, Gen Alpha and Millennial audiences. With award-winning creative services, advanced analytics, and a platform spanning one of the most iconic gaming organizations, FaZe Esports, we operate one of the largest gaming media networks in North America. As a digitally native business, GameSquare provides brands with unparalleled access to world-class creators and talent, delivering authentic connections across gaming, esports and youth culture. To complement our operating strategy, GameSquare has developed an innovative financial management program designed to generate revenue and improve capital efficiency, reinforcing our commitment to building dynamic, high-performing media companies at the intersection of culture, technology, and the next generation of financial innovation.
For more information, please visit www.gamesquare.com.
Forward-looking statements:
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GameSquare Investor Information
andrew berger
Phone: (216) 464-6400
Email: ir@gamesquare.com
GameSquare Media Relations
Email: pr@gamesquare.com
sauce: Game Square Holdings Co., Ltd.
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