- G6 launches Vision 360, which provides AI video tours of hotels.
- Increase engagement, conversions, and revenue.
- The service costs $20 per month.
G6 Hospitality has launched Vision 360, a subscription service that provides AI-generated video tours of franchised properties. The tour previews the rooms, amenities, and layout to support your booking decision.
G6 said in a statement that Vision 360 offers tours for $20 per month. GenAI combines image enhancement, video generation, and AI-powered music to transform images of your property into video tours built in-house by G6 Hospitality’s technology team.
“Today’s travelers make booking decisions in seconds, making video content the most powerful tool to capture attention and build trust,” said G6 Vice-Chairman Ankit Tandon. “Vision 360 democratizes access to marketing content, giving franchisees a competitive edge without adding cost or complexity.”
Vision 360 is available to Motel 6 and Studio 6 franchisees in the U.S. and Canada through the Grow platform, according to a statement. More than 60 properties opted in within 24 hours of launch.
Separately, G6’s parent company PRISM has filed its latest draft IPO with the Securities and Exchange Board of India for up to $701 million.
Shashank Jain, G6’s global head of technology and online revenue, said G6 is committed to building technology that simplifies operations for franchisees and helps them compete in the digital marketplace.
“Vision 360 reflects that commitment by transforming complex processes into automated experiences,” said Jain. “The combination of AI automation and user experience makes video creation more accessible and cost-effective. This platform allows property owners to strengthen their digital presence, deepen engagement with travelers, and increase the value of existing assets.”
According to G6, the subscription provides an “instant return on investment” for franchisees, with one additional booking per property required to break even. This process does not require any filming or editing. Franchisees subscribe and receive video tours that provide brand consistency and highlight the unique features of each property.
Vision 360, available on the My6 app, G6 website and booking channel, is designed to increase engagement, conversions and revenue without the capital cost of video production, according to a statement. GenAI Workflow ingests property data, generates and enhances visuals, and creates videos for distribution across booking platforms. Automated processes enable scalable deployments while maintaining production standards.
G6 CEO Sonal Sinha recently stepped down from his role after 14 months. The company has promoted Nikhil Kheda to country head of US and expanded Anuj Radha’s role to head of domestic brand performance.
