melbourne, australia, March 2, 2026 /PRNewswire/ — Firmable, Asia Pacific’s leading AI (artificial intelligence) sales platform, has raised $14 million in Series A funding led by Airtree with participation from existing investors. The funding will support Firmable’s expansion into the US, further development of high-quality specialized sales data and buying signals, and the continued buildout of AI agents that execute actions for sales teams.
Today, sales teams combine a patchwork of data and software tools, each with its own data silos, none with reliable coverage outside of the United States. As a result, salespeople spend much of their time managing data, software, and records rather than selling.
Firmable shows that AI can bring these tools together into one platform, but only if it’s built on your own data foundation rather than recycled third-party feeds. The platform collects accurate and unique account data, tracks accurate purchase signals, and automates sales tasks and management.
More than 1,000 customers, including CBRE, Eftsure, G2, Robert Half, Monday.com, Marsh, and Canon, use Firmable to improve sales productivity in Australia, New Zealand, and eight markets across Asia Pacific.
Firmable was co-founded by technology industry leaders Leigh Jasper, Paul Perrett, and Karthik Venkatasubramanian to solve sales productivity problems using new AI tools and approaches. The founders previously worked together at Aconex, which was acquired by Oracle for $1.6 billion, where Mr. Jasper was co-founder and CEO.
Co-CEO Lee Jasper said sales success is directly related to the quality of external account data and the effectiveness of AI tools. “Knowing which prospects to target and, most importantly, when to target them, is a key driver of sales efficiency. With Firmable, sales reps can eliminate wasted research time, eliminate administrative hassles, and free up valuable time to focus on the customers and conversations that matter.”
“Most sales intelligence tools are just interfaces on the same licensed dataset, which makes the data stale, duplicated, and US-centric. We took the harder path of building our own data assets from scratch because we believe the compounding benefits of owning the data layer are what makes our AI agents actually useful rather than just being quick to get it wrong,” added Jasper.
Firmable’s platform works with three reinforcement layers. First, collect and continually update your own account and contact data using AI-driven web data aggregation, LLM-based extraction, and entity resolution. Second, we uncover accurate buying signals, including leadership changes, hiring spikes, funding rounds, technology changes, and other events that indicate buying intent. Third, this is our current focus. AI agents act autonomously based on these signals to enrich CRM records, prioritize accounts, draft outreach, and coordinate sales efforts.
“Every sales leader we talk to says the same thing: Tools developed in the U.S. don’t work internationally. The data is wrong, coverage is thin, and workflows are predicated on U.S. go-to-market moves. We’re not just closing the coverage gap, we’re building an AI-native platform that these teams actually need,” said co-CEO Paul Perrette.
Airtree Partner John Henderson said Firmable stands out because of its focus on using AI to build the best data sets on the market and build agents that drive sales performance on top of this unique data foundation.
“The AI sales tools market is growing explosively, but most startups in this space don’t have a defensible data moat. Firmable is one of the few companies in the world that owns its own dataset and builds agents directly on top of it. The team’s track record of growing Aconex into a multi-billion dollar company gives us confidence that they can execute the same strategy: start in APAC, prove the model, and then roll out globally.”
For more information, please visit firmable.com.
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About Firmable
Firmable accelerates sales team performance with an AI sales platform that collects unique account data, tracks accurate buying signals in real-time, and adjusts sales efforts. With over 1,000 customers, Firmable helps sales reps focus on the right accounts at the right time, automating sales tasks and management, and helping them win more deals, faster.
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