Eros Innovation has completed approximately $150 million in capital and strategic acquisitions as it accelerates its transformation into an AI-driven media and entertainment platform valued at $2 billion.
The deal includes a $50 million primary investment led by Plenitude Capital and approximately $100 million in creative and technology acquisitions across film, music and AI-related assets.
The funding round, advised by Dubai International Financial Center’s Greenback Capital, will help Eros Innovation expand its AI infrastructure, develop immersive content formats and grow its intellectual property portfolio. The company operates with over $1 billion in assets, zero external debt, and positive free cash flow.
“We are building the sovereign creative infrastructure of the future, where content, capital and computing converge to deliver intelligent and ethical entertainment to billions of people,” said Kishore Lulla, Founder and Chairman of Eros Innovation.
Central to the company’s strategy is Eros GenAI, a proprietary multimodal underlying model platform trained on 1.5 trillion movie, music, behavioral and cultural tokens. Developed in partnership with IIT Chennai, the AI stack is designed for scalability and cultural adaptation across markets.
The platform’s features include AI-driven video generation and editing, voice dubbing and synthesis, automatic lip-syncing, generated music and audio intelligence, and avatar creation. Aeros GenAI powers tools in every area of your enterprise, from creator applications to live and virtual experiences.
As part of the expansion, Eros Innovation has signed an agreement to acquire 100% of Empirical Wax, a London-based immersive entertainment studio specializing in real-time AI music and film production. The acquisition will be integrated into the company’s Eros Xperiences division and will enhance its capabilities in live avatar concerts, virtual stage environments, and mixed reality production across mobile, AR/VR, and physical venues.
The company also completed a $97 million intellectual property portfolio acquisition, adding movies, music and multilingual digital content to its catalog. This acquisition expands both the company’s monetizable license base and its proprietary AI training data corpus.
Eros Innovation currently operates an ecosystem that includes over 80 million subscribers, over 12,000 movie titles, over 100,000 AI-enabled characters, and 2 billion fans worldwide. These assets will form the basis of the upcoming Eros Universe Super App, a character-driven creator economy platform that combines AI tools, tokenized content, and immersive experiences in a unified interface.
The platform is designed to enable creators, partners, and fans to co-create, distribute, and monetize their stories, characters, and experiences across multiple markets in real-time.
Eros Innovation, which is headquartered in the Isle of Man and has operations in London, Los Angeles, Abu Dhabi, Mumbai and Chennai, reported $35 million in EBITDA last year and over $100 million in projects by December 2026.
The company’s divisions include Eros GenAI, Eros Universe entertainment platform, Eros Xperiences immersive venture, AI Parks R&D hub, Eros Brahmand Studios cinematic universe, Eros Music World label and tokenization initiative for IP monetization. These are the latest iteration of a distribution and studio business that began in 1977.
The news was announced on the sidelines of the WAVES Film Bazaar, which is being held as part of the market section of the International Film Festival of India (IFFI) in Goa.
