Swedish audio platform provider Epidemic Sound has introduced Studio, a new AI-driven workflow tool designed to give creators a complete soundtrack for their video productions. With this launch, the company expands beyond its core music licensing business into a broader realm of creator workflows.
The product works by allowing users to upload videos of up to 3 minutes. The system then analyzes the visuals and automatically combines rights-cleared music from Epidemic’s catalog with ambient sounds and Foley effects to provide a draft soundtrack that’s ready to modify. The company says the underlying algorithms are trained using more than 3 billion daily plays across online platforms and help match audio to pace, scene changes, and visual tone.
“We know that even short 1-3 minute videos can take up to five hours to soundtrack, which often means sound effects are missed,” said Sam Hall, Chief Product Officer at Epidemic Sound. “Studio removes this time barrier and enables creators to leverage the full potential of audio to improve the quality of their content.”
focus on human creativity
Epidemic Sound emphasizes that this tool does not replace human artistry, but enhances it. “We believe that AI should empower human creativity, not replace it,” said CEO Oskar Hägglund. “Studio embodies that belief and continues to help artists reach audiences and earn money from their work, while giving creators more time and freedom to focus on their stories.”
From a market perspective, Studio marks a strategic pivot for Epidemic Sound from a music library to a workflow platform for creators, brands, and agencies. With toolsets such as the sound tracking Assistant and Adapt already in place, this launch expands the company’s addressable market and signals increased competition in the creator tools space.
AI adoption accelerates in the music industry
The launch of Studio comes as the use of AI technology is rapidly expanding across the music industry. According to Music Business Worldwide, music generated entirely by AI is now 28% of all tracks uploaded to streaming platform Deezer every day.
At the same time, major labels are also transitioning to AI-assisted music production. As reported by MBW, Universal Music Group recently settled a copyright lawsuit with AI music platform Udio, agreeing to collaborate on “new commercial music production, consumption, and streaming experiences.” The settlement followed an earlier lawsuit. Recording Industry Association of America (RIAA) He sued Udio and Suno for “massive copyright infringement.”
