The Assistant Professor of Communication Design continues his research into AI and Algorithmic Bias with two new papers presented at the International Communication Society’s 73rd Annual Conference.
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Chris (Cheng) Cheng, assistant professor in the Department of Communication Design, will present two presentations on artificial intelligence at the 73rd Annual Conference of the International Association for Communication (ICA) in Toronto, May 25-29. published a paper.
As one of the leading associations in the field of communications, the ICA explores how authenticity has become a variable rather than a constant in public discourse and popular culture, as well as in relational, social, political and cultural contexts. We invited scholars from all over the world to explore what the impact looks like. . The theme of the conference was “Restoring Trust in Communication”.
Cheng, who has done extensive research on AI, social media use, and automation capabilities, published a paper entitled “When AI Systems Are Racially Biased: Do Machine Heuristics Invalidate Expectation Violations?” Announced. The paper, co-authored with Cheng’s frequent collaborator S. Sham Sander of Pennsylvania State University, argues that positive expectations of fairness in AI are driven by racial bias in AI systems. We found that it can mitigate negative expectations violations and restore users’ trust in AI. However, this indirect effect applies only to non-white users who believed more strongly in machine heuristics.
In addition, Chen, along with co-authors Mengqi (Maggie) Liao of Penn State University and Joseph B. Walther of the University of California, Santa, published “When AI Doctors Become Personal: Social and Medical Individualization.” published a second paper titled “Differential effects of Barbara and Thunder. The researchers addressed the following questions: “In what situations do patients rate an AI doctor who reminds them of personal information?” Perceived higher effort and found that patient satisfaction increased as a result. In contrast, human doctors do not appear to need individuation. Patients perceive greater relational benefits from seeing a human doctor, which leads to increased patient satisfaction.
A graduate of Pennsylvania State University’s Donald P. Bellisario College of Communication, Mr. Chen joined Elon in the fall of 2022 as a full-time faculty member. Her research interests include the social and psychological impact of new media her technology, with a focus on mobile her media addiction and algorithmic her bias.
In recent months, Cheng has explored habitual and problematic uses of Instagram, co-authored an article examining why individuals use automated features, and explored algorithmic bias and trust in artificial intelligence. published a study.
ICA seeks to advance academic research in communication by encouraging and promoting academic excellence around the world. The Society began more than 50 years before him as a small association of American researchers, and today it is a truly international association with over 5,000 members in more than 80 countries. Since 2003, the ICA is formally affiliated with the United Nations as a non-governmental organization.
