Personalized marketing SaaS company Eagle Eye has signed a major one-year deal with Tesco, the UK's largest supermarket chain. The deal, which has an option to extend for a further year, will see Eagle Eye's AI-powered Personalized Challenges platform integrated into Tesco's Clubcard program.
The Personalized Challenges solution is a digital gamification platform that provides promotions and “challenges” customized to each customer's shopping habits. Hyper-personalize offers by leveraging advanced AI and machine learning to analyze large amounts of customer data.
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After a better-than-expected success with test take-up rates, Tesco is now rolling out the rebranded 'Clubcard Challenge' to millions of Clubcard members. Each customer receives tailored, gamified offers and promotions designed to encourage additional purchases.
Eagle Eye CEO Tim Mason said: “We are working with Tesco, one of the world's great retailers and a recognized leader in customer loyalty, to deliver personalized promotions. It's an honor to lead this next step.”
“This win highlights the EagleAI solution’s ability to create and deliver millions of hyper-personalized marketing messages and our position at the forefront of personalized marketing.”
