Wentzville, Missouri (First Alert 4) – A popular local restaurant says artificial intelligence tools designed to enhance Google search results are causing confusion for customers.
Stefanina's Wentzville has warned users about search results that contain misleading or indeed incorrect information.
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“Use Google AI to find specials. Visit our Facebook page and website. GoogleAI is not accurate and telling people specials that are causing angry customers screaming at their employees.
Eva Ganon, part of the family that owns the restaurant, said the issue was that customers were learning about deals and offers at Stephanina that they couldn't get.
One example she shared was an AI overview showing Stefanina's offering big pizzas for the same price as the smaller ones. She said certain menu items generated by the tool were also incorrect.
“It's coming back to us,” Ganon said. “As a small business, we cannot celebrate Google AI special.”
Google did not respond to FirstAlert4's message regarding the situation. However, the company's online guide to using AI warns that results may be inaccurate because the tool makes mistakes or misunderstands the data it is searching for.
University of Washington professor Jonathan Hanahan uses and teaches artificial intelligence, which he described as a useful tool that requires user skepticism and motivation to check facts.
“There's a huge difference between using AI and using AI,” he said.
Hanahan used the golf scoring app he is working on as an example. AI allows you to quickly incorporate course information that can usually take time to collect. However, for an app to be effective, you need to cross-check the information your software is collecting.
He said the problem with using AI to search for information can cause certain language at the prompt to distort the information and put confirmation bias at risk.
“You sometimes need freedom to get you what you're looking for,” he explained.
He said the key point for users is to think carefully about the questions and prompts they use to gather information, and avoid what he described as a binary relationship.
“Think about how you are asking for a prompt and how you are asking,” he said. “Think about bigger conversations, not just what you expect to find.”
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