Ani |
Update date: January 15, 2026 11:54 IST
PR News Wire
Singapore, 15 January: Docquity, Asia’s leading health tech company, today announced the launch of Docquity Engage™, an AI and insights-powered market intelligence engine designed to help life sciences companies better understand and optimize their engagement with healthcare professional (HCP) audiences.
Backed by real-world insights from Docquity’s network of over 500,000 certified physicians across Asia, Docquity Engage™ gives pharmaceutical brands and field teams real-time visibility into healthcare worker behaviors and preferences, supporting AI-assisted recommendations that enable more effective and measurable campaigns. This launch builds on Docquity’s continued partnership with leading life sciences companies that leverage data science to improve healthcare worker engagement.
“Today’s life sciences teams maintain high levels of online and offline engagement with healthcare professionals, making it increasingly difficult to determine which activities truly resonate and are making an impact,” said Michael Clarin, Head of Life Sciences Insights at Docquity. “Engage is designed to help life sciences companies move beyond volume, frequency, and activity-based metrics by providing a compliant, automated intelligence engine that integrates HCP insights with clients’ customer relationship management (CRM) systems. This allows them to analyze the context behind audience interactions, enable more targeted and timely outreach at scale, and drive tangible ROI for each HCP engagement.”
Engage™ has already been deployed in the Philippines with a multinational life sciences company, and this is the first time this engine has been commercially deployed in a live production environment.
“The launch of Engage is an important milestone for Docquity as we continue to develop technology that gives healthcare professionals access to the right knowledge and resources to make more informed decisions in their daily practice,” said Amit Vittal, co-founder and head of growth at Docquity. “Through our initial implementation, we saw up to 80% lower costs per HCP touchpoint with support from Docquity Engage. These are proven early results that demonstrate how we continue to refine our engine and build productized adapters for life sciences CRM platforms.”
About Docquity Engage™
Docquity Engage™ is an AI and insights-powered market intelligence engine designed to help life sciences companies make personalized, compliant engagement with healthcare professionals (HCPs) the new standard. By combining real-world insights from Docquity’s leading HCP network with enterprise systems within life sciences organizations, Engage™ enables the industry to go beyond activity-based metrics and gain clearer, automated visibility into the effectiveness of engagement across channels, backed by audience behavior and prescribing intent.
The engine employs four core mechanisms.
– Engage™ Compass: A dynamic segmentation engine that uses machine learning and rules-based logic to build unified 360-degree HCP profiles and create actionable segments for AI-assisted campaigns.
– Engage™ Signal: An engagement command center that tracks omnichannel activity in real-time, quantifying true reach and frequency, and generates behavioral campaign recommendations at the provider level.
– Engage™ Dialog: A front-line execution tool that supports field teams by identifying the best HCP, channel, and timing for each engagement, supported by personalized, compliant messaging scripts.
– Engage™ Impact (currently in beta): an attribution module that connects engagement activities with measurable outcomes such as behavioral change metrics and intent-based signals to support more informed campaigns.
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