Fiverr's Fall 2025 Business Trends Index highlights companies that are deploying AI tools while doubling down on human expertise for TikTok, Instagram, and creative storytelling.
As Sora becomes one of the fastest-growing apps of the year and AI-generated commercials continue to drive headlines, new data released today by Fiverr International Ltd. (NYSE: FVRR) shows that business demand for freelancers skilled in AI video creation has surged 66% in the past six months.
The 2025 2nd edition of Fiverr's Business Trends Index is drawn from millions of searches across the platform since May 2025, revealing the fastest-growing services that are shaping the way businesses operate. Across the industry, clear trends are emerging. AI has the potential to accelerate workflows, but it also increases the need for human judgment, creativity, and storytelling.
Searches for freelancers specializing in faceless YouTube video creators skyrocket on Fiverr (+488%)AI automation (+136%)rapid engineering (+76%)AI video creator (+66%), Faceless YouTube video editor (+59%)AI influencer (+43%)AI music video (+25%). Behind these automations are the developers, programmers, and engineers who build, debug, and streamline these new tools, with humans at the core of AI innovation.
Esti Levy-Dadon, General Manager of Fiverr Pro, said: “The shift to agile, AI-enhanced production to enhance overall brand stories has created new categories of freelancer expertise like ‘AI directors,’ but it has also reinvigorated traditional storytelling, from book publishing to long-form content, demonstrating that AI is most powerful when combined with human creativity and strategic vision.”
“The demand for AI video is rapidly evolving. Clients are no longer looking for simple technology demos, but rather high-end, cinematic storytelling that rivals traditional production,” he says. Luigi FlorenteFiverr's AI video creator. “Companies are realizing that AI is not just a tool for speed, but also a new medium for high-quality artistic expression when used by professional creators.”
Despite the tremendous growth in AI services, companies are also focusing on improving human skills that AI cannot replicate: authenticity, storytelling, and cultural fluency. Brands continue to seek out freelancers for TikTok promotion expertise who can tell their stories and sell their products through social media. (+66%), social media manager (+33%)instagram reels (+24%), and TikTok editor (+14%) Everything has grown in the last six months. The surge in demand for platform-specific services reflects the need for short, impactful content that captures attention, drives engagement, and meets target audiences where they are most active. Search for book publications (+38%), book designer (+15%), and book editing (+24%) continued to grow, emphasizing the importance of traditional storytelling channels and the human touch. AI provides efficient production, allowing expert human editors and designers to create authentic, polished, and highly personal stories.
“As a business owner with countless demands, I didn't have the time or team to manage the technical setup and creative content needed to grow on TikTok and Instagram,” said founder and CEO Merideth Juskowski. spritz bedding. “Fiverr has simplified the process by connecting me with talented freelancers who can quickly and seamlessly bring my vision to life within my budget.”
complete economic trend index Includes other fast-growing trends in the United States, Australia, France, Germany, Italy, Israel, and the United Kingdom. To learn more about AI video creation and how to create campaigns like reminder and punishmentyou can watch the next episode of Fiverr's Shift Happens on December 11th at 11am ET. here.
