French-born streaming service Deezer has announced a “revamp” of its “Deezer for Business” B2B platform, bringing together partnerships, advertising and technology licensing offerings under one brand. We also plan to make our AI music detection technology available for commercial use to third parties through our B2B unit.
The Paris-based streaming company last week reported its first-ever annual profit in 2025 and describes the platform as a “one-stop shop for music experiences,” offering solutions through its licensed music catalog, streaming technology and industry expertise.
According to the company, Deezer for Business will operate across five different pillars.
Deezer for partners – Telcos and retailers can bundle Deezer with their consumer products to increase engagement and retention. Current partners include Orange, FNAC Darty, TIM, Norlys, and Yettel.
Deezer Music as a Service – We provide a licensed catalog and technology stack for companies wanting to build their own white-label or gray-label streaming products.
Deezer for advertisers – An audio advertising platform that enables brands to reach listeners across Deezer and its growing network of partner audio services.
Deezer for professionals – Provides licensed music streaming for physical spaces.
Deezer AI detection – AI-generated tracks can now be identified and tagged and made available to third-party organizations for the first time.
“For more than 15 years, Deezer has helped brands differentiate and build meaningful consumer relationships through the power of music. With the launch of Deezer for Business, we are ready to take the next step in this journey, address any use case, and create measurable impact for our partners,” said Julian Delbourg, Chief Commercial Officer, Deezer.
“Music is not just content to monetize, it carries meaning and emotion, and when used correctly, brands can build real, long-term customer connections. With Deezer for Business, our partners will have access to a fully licensed catalog, scalable world-class technology, and decades of music industry expertise to guide them every step of the way.”
Deezer, which says it remains the only streaming service to proactively detect and label AI-generated content, first released its own AI detection tool last January.
In January 2026, the company revealed that it receives approximately 60,000 tracks per day that are completely AI-generated. This represents approximately 39% of the total daily deliveries to the platform.
The company says up to 85% of its content streams have been detected as fraudulent, demonetized, and removed from its royalty pool. Deezer has already begun commercially licensing the technology, including with French collection organization Sacem.
The company announced its full-year results on Wednesday (March 18), reporting a net profit of 8.5 million euros for the 2025 financial year, reversing a loss of 26 million euros in the previous year.
This turnaround was driven not by subscriber growth, but by a shift to higher-value direct customers and aggressive cost reductions.
Deezer reports its subscriber base in two categories. ‘directly’ Subscribers who sign up and pay for the service themselves, and “partnership” Subscribers who access Deezer through a third-party bundle, typically a carrier such as: orange and Bouyguesor through commercial partnerships such as agreements with German broadcasters. RTL+.
Deezer’s total subscriber base has declined 6.5% compared to previous year By 2025 9.1 million.
Partnership membership has borne the brunt of the decline and has declined. 24.2% compared to previous year to 3.4 millionThis is primarily due to the departure from the promotional group in connection with the Mercado Libre deal in Brazil. However, direct subscribers increased 8.3% compared to previous yearto 5.7 million.
Deezer’s fastest growing revenue in 2025 came from its “other” division, which includes advertising, white-label solutions and ancillary revenue, at €34.2 million, up 17.9% year-on-year.
“It’s one platform, one brand, built around five solutions backed by 20 years of expertise.”
Julien Delbourg, Deezer
The company attributes this growth primarily to the performance of Sonos Radio and the expansion of its white label business. Deezer for Business is designed to expand that trajectory.
Delberg said in a press conference last Thursday (March 19) that B2B is not a new direction for the company. Deezer entered into its first bundled carrier partnership with Orange in 2010, and many of the relationships in its current partner roster span between eight and 16 years.
He added that Deezer for Professionals — the latest version of the five pillars — was launched as a pilot in 2025 and had over 300 customers on board during testing.
“We’ve been building muscle for the past 20 years, and it’s been at the core of the company since the beginning,” Delberg says. “It’s one platform, one brand, built around five solutions backed by 20 years of expertise.”
Separately, Deezer announced a new partnership with US speaker maker Sonos. Deezer has been powering Sonos Radio and its subscription tier Sonos Radio HD since 2023. Under the extended agreement, Deezer will add programmatic advertising integration through the newly established Deezer Ad Exchange.
