Music streaming platform Deezer is rolling out its latest AI-powered feature, Playlist with AI, to a select group of subscribers.
The company announced in a blog post on Monday (July 15) that the global beta launch will allow 5% of paid users to be randomly selected to experiment with creating personalized playlists using simple text prompts.
Users can now generate their own music selections by inputting their desired mood, genre, decade, activity, or any other description they can think of.
“We are excited to bring this AI-powered feature to Deezer users around the world.” Alexandra Leroux“Whether you want the perfect soundtrack for a workout, a romantic evening or a trip down memory lane, our AI-powered playlists give you endless possibilities to curate new music experiences in just seconds and make discovering new music effortless,” said , Deezer's vice president of product.
Deezer says it is using AI to enhance recommendations and the overall user experience across the platform with features like Flow, which allows users to create playlists based on mood or genre, and SongCatcher, which can recognise and add songs that users may not know the name of.
“Whether you want the perfect soundtrack for a workout, a romantic evening, or a trip down memory lane, our AI-powered playlists will curate a new music experience within seconds, giving you endless possibilities to make discovering new music easy.”
Alexandra Leloup, Deezer
Deezer is working on integrating AI, but also recognizes the challenges posed by low-quality AI-generated content. Geronimo Forgueira Last year, we emphasized the importance of maintaining high-quality content while exploring the possibilities of AI.
“Now, a ton of content is being uploaded to our platform every week, and that number just keeps growing,” Forgueira said during an earnings call in March 2023. “There's a lot of duplicate content, a lot of content that's not music. And at some point, you have too much content that's not useful to your users. And it starts to create a bad user experience.”
“We clearly need to address the issue of AI as a source of massive amounts of new music and new content,” Forgueira said last year.
The company: 26 million Within months of the company launching its first service, Universal Music GroupApprove an artist-centric payment system in September 2023.
This latest development comes as Deezer continues to grow its subscriber base. YoY: 12.8% To 10.5 million From the first quarter of 2024 9.3 million Revenues for the first quarter of 2023 Year-on-year increase: 14.2% At a constant exchange rate €132.5 million ($144.3 million).
The company attributed the growth to a “new wave of price increases,” an improved geographic mix, and the implementation of a “more selective strategy in Direct to drive premium account sign-ups by reducing trials and promotions.”
Deezer isn't the first streaming platform to introduce an AI-powered playlist feature. Spotify In April, it launched an AI playlist tool that can generate music suggestions after users enter text prompts.
recently, YouTube Music The company also introduced AI-powered Radio for its premium subscribers in the U.S. The new feature allows users to create custom radio stations by verbally describing their desired music preferences.
Global Music Business
