In an imaginary timeline of artificial intelligence, 2023 can be defined as the year when artificial intelligence became an everyday tool in everyone's life. AI has been around in many forms for some time, but with the advent of ChatGPT and new chatbots competing to provide better solutions, AI is now accessible to everyone.
But its real impact can be seen in the potential for future economic development. According to a 2023 McKinsey report, 55% of companies are using AI, but in 2017, at least he said only 20% of companies were using AI in one business area. This could add 7% to global GDP over the next 10 years, according to Goldman Sachs forecasts.
In the race to provide better products and services, companies that embrace artificial intelligence as a partner will stand out. Consulting firm Gartner predicts that the next 36 months will be critical for a wide range of economic sectors that leverage AI to build, protect, and create value for their organizations.
Thus, a central concept was born that will revolutionize the business world as we know it: artificial intelligence as a strategic partner. This means using AI as a tool that can modernize processes, directly impact the business, ease daily operations, and maximize value creation. The potential is so great that all sectors could benefit from its productivity and decision-making improvements, although implementation methods will differ.
The challenge is to incorporate this new partner and maximize its positive impact. Internally, you will need to learn from her three new situations to determine the scope.
First, AI should no longer only function within IT teams. Its implementation must be cross-cutting. The solution is for everyone, and every department must embrace it. For example, HR can help drive talent selection, legal can develop smart contracts, sales can filter data and better understand potential buyers, marketing can help with personalized communications, and logistics can help. can be used to streamline the production process. The list could go on.
Second, CEOs need to be active promoters and participate in various initiatives. Integrating AI into different teams will benefit organizations, so leaders must instill a culture of innovation. The challenge for leaders is to adapt to new technologies and educate themselves in a world of opportunities and threats. It's no coincidence that important companies around the world are choosing her as their CIO when appointing their successors these days. Companies closest to technology development have the greatest impact on business.
Third, over the next 36 months, organizations must manage the core values around artificial intelligence as defined in Gartner's report: trust, risk, and security. Trust management involves delivering a functional, complete and transparent solution. For example, you can create a chatbot that is effective in its responses or ensure that it is well-trained to consider all variables when analyzing database information.
Risk management is about preventing potential harm from artificial intelligence. In addition to all the benefits that can be realized, data protection, privacy, intellectual property, and bias controls must also be considered during implementation. Security management is critical given the increasing number of digital assets and their increased exposure to attacks. According to IBM, the average cost of a data breach in 2023 will be $4.45 million, an increase of 15% from three years ago. The same report found that organizations using AI for cybersecurity saved $1.76 million compared to those without. Looking ahead, organizations that invest in continuous threat exposure management will be able to prevent two to three breaches by 2026, according to a Gartner report.
The rapid evolution of technology can render even the latest predictions outdated, making it important to take a long-term perspective when integrating artificial intelligence as a strategic ally. However, time is of the essence and the next three years are critical for all organizations. Acting with foresight and agility is essential to harnessing the full potential of AI in this ever-changing and competitive environment.
