DD Kisan deployed two artificial intelligence anchors on Sunday as part of its efforts to present the TV channel in a new avatar.
The anchors have been named “AI Krish” and “AI Bhoomi” and can speak 50 Indian and foreign languages.
“Farmer viewers will be able to see these anchors across all states in the country… These AI anchors will provide them all the required information be it agricultural research being carried out at national and global level, trends in agriculture mandi, weather changes or any other information pertaining to government schemes,” the official said.
DD Kisan comes under the Union Ministry of Information and Broadcasting and was established in 2015 to cater to the needs of agriculture and rural communities.
“DD Kisan Channel also works to promote the efforts of progressive farmers to all with an aim to contribute to the farming and rural community of the country and create an environment for holistic development by educating them. DD Kisan Channel reinforces the three-dimensional concept of agriculture which includes balanced farming, animal husbandry and plantation,” the official said.
Recently, private news channels in different parts of the country have introduced AI anchors.
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