Social media platform
The move was announced by head of product Nikita Beer, who said that accounts that share synthetic conflicts without clearly labeling them as AI-generated will lose access to monetization. Repeat violations may result in permanent removal from the program.
The decision comes amid heightened geopolitical tensions in West Asia, with military operations in the region escalating after the United States and Israel launched a coordinated attack against Iran.
Against this backdrop, an AI-generated video depicting the airstrike on Burj Khalifa went viral on the platform, racking up more than 8 million views. The clip looked so real that it briefly confused some users, before it turned out to be synthetic.
Mr. X said the new rules are aimed at preventing creators from profiting from misleading synthetic content related to armed conflict. Users can still post AI-generated videos, but must clearly disclose that the material is artificial to remain eligible for the platform’s revenue sharing program.
The episode highlights growing concerns among governments and technology platforms that generated AI could amplify misinformation during geopolitical crises, as increasingly realistic synthetic videos circulate online alongside authentic footage from conflict zones.
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(Editor: Tenzin Northom)
