Companies urge to protect customer data when using AI | News

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As more and more local organizations adopt the use of artificial intelligence (AI) in their operations, businesses are required to protect their customers’ data at all costs when using the system.

Darryl Vaz, Minister for Science, Energy, Telecommunications and Transport, recently made this appeal during a speech at the SalesCon360 conference and technology expo held at the Jamaica Pegasus Hotel in New Kingston.

“Data is the lifeblood of the modern enterprise. Powering AI algorithms, enabling them to learn, predict, and deliver personalized experiences to consumers. But with great power comes great responsibility.” I will accompany you,” he said.

The Data Protection Act 2020 outlines how businesses and other institutions process personal data of their customers.

Processing under this law means any possible use of information that identifies a person alive or within 30 years of death.

“As controllers of personal information, we must ensure that data is used ethically and transparently and in compliance with privacy regulations. We need to have clear and comprehensive information about what is used and stored,” said Minister Vaz.

“Unless exceptions exist, it is not only a legal requirement but also an ethical obligation to obtain explicit consent before processing personal data. We must strive to build a culture of trust by providing control over ,” he added.

Vaz emphasized that AI is a transformative force in a rapidly evolving digital environment.

The benefits are far-reaching, enabling businesses to leverage massive amounts of data to gain insights, optimize processes, and engage with customers in unprecedented ways.

– JIS News

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