Divyanshi Sharma: Microsoft CEO Satya Nadella said at the launch of the new Bing that Google is the ‘800-pound gorilla’ of the online search space. It’s true that Google has maintained a monopoly of sorts in the online search space for several years, but change appears to be on the horizon.
With its AI-powered Bing search, Microsoft is trying to redefine how the online search space works, and it doesn’t hesitate to give Google a competition. It has been reported several times that Google is losing sleep over its potential loss of search dominance. This is why the company is reportedly accelerating his AI business. And now, according to the latest report, Google plans to take the online search experience to the next level by adding AI and video capabilities to the online search space.
Google adds AI features to search
According to a Wall Street Journal report, Google is trying to make the search experience more “visual, accessible, personal and human.” The company is looking to appeal to his Gen Z with this makeover, according to reports, and will change the way Google displays his web search results. His AI features such as chat, social media posts and short videos will be part of Google Search in the future, the report said.
Speaking to CNET about the transformation of online search, a Google spokesperson told CNET: We use AI to enable new features like multi-search, add visual exploration capabilities to results pages, and introduce new ways to view different perspectives and content formats.Google I We look forward to continuing to build on these efforts in many ways, like /O and Search On. As search evolves, providing quality information and supporting a healthy and open web will remain core to our approach. ”
Google and AI
Google has been focusing on its own AI products, announcing its own AI chatbot Bard in February. Chatbots are currently available to a small number of users in some regions. Bard is currently in development, so it’s not accessible to everyone. The chatbot launched quite quickly in his February, and one of his launch ads pointed out a factual error.
Bard came after the launch of OpenAI’s ChatGPT, but a former Google engineer recently said Google could have launched an AI chatbot long ago, but didn’t because of security concerns. .
— end —
