The foundational models that have emerged over the past five years, including large-scale language models and generative artificial intelligence (AI), have the potential to transform much of how people and businesses behave. To ensure that AI innovation continues in a way that benefits consumers, businesses and the UK economy, the government has asked regulators, including the Competition and Markets Authority (CMA), to guide the innovative development and deployment of AI. I asked them to consider how they can support me. It violates the five overarching principles of safety, security and robustness. Appropriate transparency and explainability. fairness; accountability and governance; and Competitiveness and Remedy.
In line with the government’s AI white paper and the CMA’s role in supporting open and competitive markets, this review seeks to understand how foundational models are being developed and how best to develop and use them. You are trying to create an evaluation of the guiding conditions and principles. future.
In this first review, we will:
- Examine how the underlying model and the competitive market for its use evolve
- Explore what opportunities and risks these scenarios pose to competition and consumer protection
- Create guidelines to support competition and protect consumers as AI-based models evolve
AI development touches many important issues such as safety, security, copyright, privacy, human rights, and how the market works. Many of these issues are being considered by governments and other regulators, so this first review will focus on the issues that the CMA is best suited to address. What impact could the development of AI-based models for competition and consumer protection have?
CMA Chief Executive Sarah Cardell said:
AI has been on the radar for some time, even though it has exploded into the public eye over the past few months. It is a rapidly evolving technology that has the potential to transform the way businesses compete and drive substantial economic growth.
It is important to ensure that UK businesses and consumers have easy access to the potential benefits of this innovative technology, while protecting people from issues such as false or misleading information. Our goal is to help develop this rapidly expanding new technology in a way that ensures an open and competitive marketplace and effective consumer protection.
The CMA is seeking views and evidence from interested parties and welcomes submissions by June 2, 2023.
Following evidence collection and analysis, the CMA will publish a report outlining its findings in September 2023.
All updates to the CMA’s work in this area can be found on the Artificial Intelligence case page.
Note:
- The CMA performs the function of obtaining, compiling and subjecting to review information relating to the performance of its functions under Section 5 of the Companies Act 2002 (general review function). The CMA is conducting this review (among other things) to ensure that it has sufficient information to make an informed decision regarding its work.
- CMA takes steps to ensure that it remains active and forward-looking with respect to the emergence of new technologies and emerging markets. This includes developing internal horizon scanning capabilities to identify new technologies and trends in the digital marketplace. The Foundation model was prioritized in the CMA’s 2022 scan for important future technology developments.
- In March 2023, the UK government published a white paper on AI, pointing out that an innovative and balanced approach to regulating how AI is used is key to realizing the benefits AI has to offer.
- The CMA will work closely with the Office for AI and members of the Digital Regulatory Cooperation Forum (DRCF) to conduct the review and share its findings with the government to help inform the UK’s AI strategy. The CMA will engage with business, academia and public policy stakeholders in the sector to welcome input and evidence on the Foundation Model by June 2, 2023.
- There are other important issues raised by the Foundation Model (copyright and intellectual property, online safety, data protection, security, etc.) that are beyond the scope of this review.
- all
