On live coverage of the 2026 World Economic Forum in Davos, Karin Timpone, founder and CEO of ClearPrompt, reveals how to implement AI in a focused, step-by-step approach, rather than continuing to focus on sweeping transformations and business strategies.
What you’ll learn:
- Why CMOs are best positioned to lead an organization-wide AI strategy
- How to break down your AI deployment into focused, staged pilots instead of betting on the entire farm
- The difference between technology adoption and strategic impact
- How to build cross-functional alignment within the C-suite around technology and strategy
- Instead of trying to master every AI, choose one lane and dig deep.
- Why it’s important to look to industry moments to connect with peers facing similar challenges
Karin Timpone is the founder and CEO of ClearPrompt, an AI-powered business strategy platform designed for marketing leaders. With extensive experience as Chief Marketing Officer at MLB and Marriott, Karin brings deep expertise in technology implementation, digital transformation, and strategic marketing innovation.
Her work has helped major brands like Disney and Marriott integrate emerging technologies into their core business operations, making her insight and expertise indispensable to marketing executives looking to establish themselves as true business strategists.
Introducing Frontier CMO
In an era where marketing strategies are being rewritten every day, how can brands stay ahead?Joshua Spanier, VP of AI and Marketing Strategy at Google, kicks off Frontier CMO, a new podcast and weekly insight letter featuring marketers, thought leaders, and industry pioneers who are reinventing marketing.
Josh previews the tough questions and unfiltered conversations featured on Frontier CMO.
- AI as a leadership test: Explore the “human” side of the AI revolution. As technology and tools advance, the challenge is to help marketing teams take advantage of these technologies
- Brand relevance and connection: Create your next strategy to become the protagonist in places and spaces that connect with your audience and increase your brand relevance.
- Agent Commerce: Understanding the transition from speed vs. certainty to a world where shopping is faster and smarter
- New marketing organization: Understand how AI can help you work faster and smarter, and rebuild your teams to respond. Redefine agency partnerships to drive insight and creativity in real time
