Cision Announces Code of Ethics for AI Development and Support for Responsible Applications Industry-Wide

“The transformative power of AI is already impacting many aspects of communication, allowing us to better understand our audience, craft more effective messages, and automate time-consuming tasks.” said Mr. Anthony Cousins, Executive Director of AI Strategy at Cision. “However, we must recognize that along with these benefits come potential risks to accuracy, privacy, impartiality, transparency and equality.”

Recent advances in generative AI and the accelerating pace of development across the PR, communications, and marketing fields have created a need for a principled approach to the application of AI, lest guidelines quickly become obsolete. Cision’s principles include the following promises:

• Rigorous testing, validation and continuous monitoring to minimize potential harm
• Privacy protection and security of customer information
• Transparent documentation and explanation of AI goals, potential risks and mitigations
• Strive to maintain human oversight while targeting and eliminating bias wherever possible

Cision has been at the forefront of AI development for many years, leveraging advanced technology to deliver actionable analytics and powerful insights to clients, and has taken a public stand on the responsible application of AI in PR and communications. We are the first company to do so.

“As the world’s largest communications technology company, we need to ensure that our AI solutions not only meet the needs of all our clients, but also avoid unfair discrimination, invasion of individual privacy, and amplification of misinformation. A robust risk management framework ensures that Cision’s AI technology adheres to ethical standards and best practices, promoting a more equitable and responsible AI ecosystem,” said Cousins. says.

Cision is also actively working with the UK government on its recently published white paper on AI regulation and its request for contributions to the US government’s AI regulation plan, to meet government guidelines to ensure telecom industry representation in future AI regulation. We are actively shaping the development. Additionally, as a leader in industry associations such as CIPR and AMEC, Cousins ​​will work to build the industry’s broader commitment to responsible development guidelines.

“If we do not act responsibly and proactively, future regulation will be overly restrictive, limiting our ability to maximize the positive impact AI can have on our customers. We look forward to working with the industry as a whole to avoid this risk and ensure a positive outcome for our customers,” said Cousins. Cision invites relevant stakeholders to reach out directly if they wish to collaborate on industry-wide efforts.

Cision has a robust pipeline of AI-driven capabilities leveraging the industry’s largest datasets to train AI models, and will continue to support Brandwatch’s consumer intelligence solutions, PR Newswire, and new innovative PR & communications. We will continue to serve the market through our platform, CisionOne. , will debut in the UK in July.

About Ssion
Cision is a comprehensive consumer and media intelligence and communications platform that enables public relations, marketing and communications professionals around the world to understand, influence and amplify their stories. As a market leader, Cision enables the next generation of leaders to operate strategically in today’s media environment, where public opinion directly influences corporate success. With offices in 24 countries across the Americas, EMEA and APAC, Cision offers a best-in-class suite of solutions including PR Newswire, Brandwatch, Cision Communications Cloud® and Cision Insights. For more information, please visit www.cision.com and follow us. @Sision on Twitter.

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