Chyron and Asport (Booth N2441) will demonstrate an integrated sports video workflow at NAB Show 2026 that combines live production, content orchestration, and multiplatform delivery within a cloud-based environment.
The companies explained how the Chyron LIVE and Asport platforms are integrated through collaborative workflows to support live production, automated content creation, multichannel publishing, and OTT distribution. The system is designed for sports rights owners, from professional leagues to grassroots organizations, with a focus on scalable production and streamlined operations.
“Sports organizations today are expected to deliver more content on more platforms than ever before,” said Mike Truex, CEO of Cyron. “Working with Asport, we are demonstrating that the combination of cloud-based live production and AI-driven automation can efficiently meet these demands without compromising quality.”
At NAB Show 2026, Asport will preview Asport Orchestrator, an AI-based automation layer designed to work across live production and content management workflows. In conjunction with Asport Content Hub, the system processes inputs such as live video streams, match data, and contextual data sources to identify key moments, generate content, and manage delivery across the various stages of an event.
Asport Orchestrator supports automatic content creation in various formats, including video highlights, match reports, podcasts, graphics, and social media content. This allows you to generate content throughout the event lifecycle, from pre-event coverage to live updates to post-event output. In addition to centralizing publishing workflows, the system also supports prioritization, scheduling, and publishing across OTT platforms, websites, social media channels, and media partner platforms.
“Asport Orchestrator represents the next step in sports media operations, moving from automated production to a fully orchestrated, AI-driven content ecosystem,” said Asport Chairman Rainer Roesslhuber. “The combination of Chyron LIVE’s industry-leading live production capabilities and our content intelligence layer will enable both sports organizations and their media partners to scale their output and operate like modern digital media companies.”
The combined Chyron and Asport workflow is designed to cover the entire sports content lifecycle, from live capture and production to content creation, orchestration, and distribution across multiple platforms.
A demonstration of the integrated workflow will be held at the Cyron booth (Booth N2441) during NAB Show 2026.
