In news creatives don’t want to hear, the Chinese media and public relations giant has ditched human copywriters and graphic designers in favor of artificial intelligence.
In an internal staff memo that reported seeing(opens in new window) According to Bloomberg News, Bluefocus Intelligent Communications Group Co. says it will use generative AI models like ChatGPT instead of external copywriters and creatives.
The memo reads: “To embrace the new wave of AI-generated content, we have decided to stop all spending on third-party copywriters and designers starting today.”
Bluefocus’ stock rose 19% on Thursday when the news broke, before falling more than 6% on Friday.Chinese media company says(opens in new window) We serve clients such as Samsung, Canon, and BMW.
According to Bloomberg, the $3 billion company has reached out to Alibaba Group Holding and Baidu to seek to license its AI technology.
Bluefocus did not immediately respond to PCMag’s request for comment.
Editor’s pick
Goldman Sachs commissioned report(opens in new window) recently revealed that up to a quarter of work tasks in the US and Europe can be replaced by AI, and two-thirds of jobs can be at least partially automated. In more positive news, the report also said that 63% of the U.S. workforce will remain where it is today, and that 25% to 50% of work will be automated, reducing workloads. I’m here.
Kash Rangan, Senior US Software Analyst at Goldman Sachs Research, is positive about the report’s findings.
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