China's AI toy boom: Huawei, JD.com, and UBTech make big inroads into growth field

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Huawei Technologies More than 10,000 units were sold in late November. artificial intelligence The toy “Smart Hanhan” appeared in the first week of its release as similar smart play equipment increases its share of consumer spending around the world.
shenzhenHuawei's AI-powered emotional support stuffed animal is priced at 399 yuan (US$57) and provides users with interactive companionship through motion recognition, voice, and touch. For example, when users ask Smart Hanhan to count sheep, it often adds playful comments or cheekily refuses to follow exact instructions.

The toy is designed to be compatible with other Huawei devices running HarmonyOS 5.0 or later versions of the company's mobile operating system. It also runs Huawei's intelligent voice assistant “Xiaoyi” to provide natural conversations.

1 buyer JD.comwrote on condition of anonymity that the toy's functionality is “still a little limited,” but added that was to be expected with the first generation product.

Smart Hanhan marked the Chinese technology company's latest foray into the growing global AI toy market.

The value of this market is expected to reach US$60 billion by 2033, up from US$18.1 billion in 2024, according to research firm IMARK Group. It said the trend for AI toys is “particularly strong” in North America and Asia, where “high internet penetration and smartphone use make online purchases easier.”



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