ChatGPT comes to iPhone with full AI overhaul

In an effort to catch up in the AI ​​race, Apple will use OpenAI's ChatGPT to power its Siri voice assistant and operating system.

The iPhone maker announced improvements to Siri and a host of other new features at its annual developer show on Monday.

It's part of a new personalized AI system called “Apple Intelligence” that aims to give users an easier way to interact with their Apple devices.

Updates to iPhone and Mac operating systems will give users access to ChatGPT through a partnership with developer OpenAI.

ChatGPT can also be used to power other tools, such as text and content generation. A test version will be available in the fall.

Apple CEO Tim Cook said the move would take the company's products to “new heights” in opening remarks at the company's Worldwide Developers Conference at its headquarters in Cupertino, California.

However, the market reaction was lukewarm, with Apple's shares falling 1.91% on Monday, the day of the announcement.

The partnership has also not been well received by Tesla and Twitter/X owner Elon Musk, who has threatened to ban the use of iPhones at his company for “data security” reasons.

“Apple has no idea what's actually going to happen when they hand over your data to OpenAI,” Musk said at X. “They're misleading you.”

Apple has not responded to his claims.

Smartphone maker Samsung also mocked its rival's announcement.

“Adding 'Apple' doesn't make it anything new or groundbreaking. Welcome to AI,” he posted on X.

it is This is not the first time Korean companies have been trying to undermine their competitors.

But the bigger concern for Apple is whether its new AI tools can help it catch up with rivals that adopted the technology sooner.

Apple was overtaken as the world's most valuable company by Microsoft in January. It was overtaken again by chipmaker Nvidia in early June..

Ben Wood, chief analyst at research firm CCS Insight, said Apple's new personal AI system “should help calm jittery investors,” but that the ChatGPT integration exposes deeper issues for the company that could cause problems.

“Apple Intelligence” is not a product or app in itself.

This could be a writing assistant that helps refine draft messages, or a diary that shows you the best route to your next appointment, and it will be part of every app and Apple product that customers use.

In that sense, it's similar to Microsoft's AI assistant Copilot, but you don't have to pay extra to enable it.

Siri, the voice assistant that Apple acquired in 2010, has been revamped with a new interface and conversational approach to help users interact with devices and apps more seamlessly.

“This is a bit of an admission by Apple of its limitations, given that ChatGPT kicks in at the point where Siri can no longer help the user,” Wood told the BBC.

Apple highlighted the security of Apple Intelligence during its keynote address on Monday.

Some processing will be carried out on the device itself, while larger actions that require more power will be sent to the cloud, but no data will be stored there, the company said.

This is crucial for customers who are willing to pay a premium price for Apple's privacy promises.

The system “puts powerful generative models at the core of iPhone, iPad and Mac,” said Craig Federighi, Apple's senior vice president of Software Engineering.

“We will provide you with the information that is most helpful and relevant to you, based on your personal circumstances, and protect your privacy every step of the way.”

Apple's decision to integrate OpenAI's ChatGPT technology was widely expected, but it is an unusual move for a company that closely guards its products.

Google and Microsoft have both come under scrutiny recently over recent errors their AI products have made, with the search giant rolling back a new feature in May. After the wrong answer was spread.

For years, Apple did not allow its customers to download apps from anywhere other than the App Store because they could be potentially insecure, nor did it allow any web browser other than its own Safari for the same reason.

It was only changed when forced by EU law.

Is the realization that even Apple can’t compete with ChatGPT at this point?

If so, it says a lot about the current power of AI supergiant OpenAI.

The company said it plans to integrate other products in the future, but did not disclose specific product names.

Apple has announced that its mixed reality headset, Vision Prowill be released in the UK on July 12th. It has been available in the US since February.

Other new features announced on Monday include:

• Sending text via satellite
• Schedule a message to send later
• Use head gestures (nod for yes, shake for no) to control your AirPods Pro
• A dedicated password app that can be accessed across devices
• The ability to hide certain apps or lock them with Face ID or a passcode.