Cebu AI Summit tackles practical business applications

Applications of AI


Monterola, who is the Aboitiz Chair of Data Science at AIM and a member of the National Academy of Sciences and Technology, will deliver the keynote address titled “The Benefits of AI in the Philippines: Competing in an Increasingly Intelligence-Rich World.” This presentation examines how the foundation of competitive advantage has evolved from capital and information to intelligence, and how organizations can create measurable value from their AI initiatives.

The summit will feature live demonstrations by participants from AIM’s AI and Data Analytics Masters Program to show how AI tools can be applied to real-world business challenges faced by Philippine companies. Organizers said the demonstration aimed to highlight solutions that small and medium-sized businesses can adopt.

The Executive Committee will also address the use of AI in daily workflows and sector-specific applications across government, education, agribusiness, and other industries. The event will conclude with the finals of the AI-powered business case competition involving university teams from Cebu.

“For most of history, competitive advantage came from access to scarce resources. First, it was capital. Then, it was information. Today, AI is changing the equation by making intelligence increasingly abundant and accessible,” Monterolla said.

“In a world that is becoming increasingly intelligence-rich, competitive advantage will depend on how effectively organizations combine human talent, data, and AI to drive growth and innovation.”

Joshua Toledo, chair of LAMBO 2026 and member of JCI Cebu, said the summit focuses on the practical application of AI in business.

“LAMBO 2026 is designed for people who actually run businesses in the region,” Toledo said.



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