As the Philippine government moves ahead with its $30 billion AI infrastructure roadmap, Philippine businesses are increasingly looking for practical ways to leverage artificial intelligence (AI) across their operations, according to enterprise technology executives.
“AI has created so many opportunities…So what companies are looking for is how can they leverage AI as an organization, whether it’s a business, whether it’s a government agency, whether it’s a community,” Winston L. Damarillo, president and CEO of NMBLR.ai, told reporters on Tuesday.
He said that in addition to organizations learning about technology, companies are increasingly exploring how they can integrate AI into their business operations.
“Profitability starts in 2024, which is actually our first year. We were blessed because the demand for AI was so high. At the starting point, most people are just looking for ways to use AI, and that may have translated,” he said.
NMBLR, which also operates in the United States, said it is working with banks, financial institutions, retail groups and real estate developers in the Philippines to help them streamline their operations using AI. The company did not disclose net profits or number of customers. The company said it helps organizations build, own and scale AI capabilities across their operations.
“We built NMBLR on a different belief: that AI should run the business, deliver results that leaders can measure, and do it on terms that the enterprise controls. Doing it profitably is not a constraint. It’s proof that the model works,” Damarillo said.
The company stated that it has been profitable since 2024 and has recorded profit growth of more than 50% compared to the previous year.
NMBLR on Tuesday opened its first regional innovation hub in Makati City, saying it will be its base in the Philippines as the demand for AI adoption increases.
The expansion comes as the Department of Information and Communication Technology (DICT) plans to invest $30 billion over the next seven years under the National AI Infrastructure Master Plan.
DICT said the Philippines needs to accelerate the adoption of AI through infrastructure upgrades and regulatory support, warning that delays may mean the country may not be able to fully benefit from the technology’s productivity gains.
The master plan will outline the government’s strategy for developing AI, expanding digital connectivity and developing high-performance computing capabilities. — Ashley Erica O. Jose
