“This patent underscores Broadridge’s commitment to providing wealth managers and their advisors with innovative, personalized wealth lending products to meet growing demand.”
Broadridge Financial Solutions has received patents from the US Patent and Trademark Office for machine learning technology that provides financial advisors with predictive engagement scores and other valuable insights about securities-based lending (SBL) borrowers.
Broadridge’s “Machine Learning-Based Method and System for Modeling User-Specific, Activity-Specific Engagement Predictive Scores” patent (#11544627) addresses a growing need in the SBL arena.
A key differentiator for advisors as clients demand personalized advice
Securities-based lending solutions have become a key differentiator for advisors as clients increasingly seek more personalized financial advice and liquidity alternatives in a rising interest rate environment.
Patented machine learning technology provides actionable insights to help asset managers and advisors identify and efficiently target high propensity prospects, reduce loan attrition, and gain deeper insight into overall book trends. It helps you understand and inform business decisions, increase predictability and budgets, and increase the effectiveness of your marketing spend.
Broadridge partnered with client The Bancorp to train and productize machine learning models to provide insights to borrowers at the firm and advisor level.
Broadridge Wealth Solutions President Mike Alexander said: “This patent underscores Broadridge’s commitment to providing innovative and personalized products to wealth managers and their advisors in wealth lending to meet growing demand.” is focused on leveraging industry data to improve the productivity of financial advisors and using that insight to deliver the services investors want. We make a real contribution to our customers’ growth and are proud to be officially recognized for the true innovation happening at Broadridge. ”
Jeff Hazelwood, Managing Director and Head of Banking Solutions at The Bancorp, said, “We are delighted with the results of our joint efforts with Broadridge to accelerate the growth of The Bancorp’s SBL. By offering the right products to the right customers, we are making our business more efficient and deepening our customer relationships.”
Broadridge’s SBL is part of Broadridge Wealth, a suite of innovative, market-ready component solutions for advisors that include personalizing the investor experience, increasing advisor revenue and productivity, digitizing enterprise operations and achieving cost efficiency. department.
