Brazil’s competition chief highlights AI challenges in antitrust enforcement | MLex

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By Maria Júlia Baumert (28 November 2025, 00:44 GMT | Insight) — Gustavo Augusto de Lima, head of Brazil’s competition authority, has highlighted the bottlenecks and risks associated with artificial intelligence, warning that the technology is reshaping investigations and creating structural challenges for competition enforcement. Speaking at the BRICS+ forum, he said CADE is investigating Google’s AI Overview feature and is also pursuing other AI-related investigations. Gustavo Augusto de Lima, head of the Brazilian Competition Authority, highlighted the bottlenecks and risks associated with artificial intelligence, warning that the technology is reshaping investigations and creating structural challenges for competition enforcement.

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