San Francisco, May 16, 2023 /PRNewswire/ — indicators in boldThe artificial intelligence (AI) company specializing in advanced sizing solutions for the apparel industry is pleased to announce that it is enhancing online sizing for leading sustainable apparel brands. Agreement. The collaboration introduces the “Find My Size” solution, powered by Bold Metrics, to help Pact customers quickly and accurately find the perfect size from select products in the Pact range.
integration offind my size‘ The solution addresses the key challenge of sizing in online apparel shopping. A compelling statistic reveals that 63% of his online apparel shoppers buy multiple sizes of the same item with the intention of bracketing, or returning an item that doesn’t fit. (Business Insider). By providing a fast, accurate, and easy-to-use online sizing solution, Bold Metrics increases customer confidence in choosing the right fit for Pact, resulting in fewer returns due to fit uncertainty. Enable a more personalized retail experience that drives conversions.
Bold Metrics’ AI solution creates a digital twin of each shopper, identifying over 50 unique body measurements through a quick survey. These measurements are overlaid with style-specific clothing data to determine a customer’s optimal size for a particular style with unprecedented accuracy. This will lead to reduced returns in line with Pact’s commitment to sustainability. By implementing Bold Metrics, some brands saw an average return rate drop of 32%. Considering that returns based on consumer preference account for about 72% of returns across apparel product categories, and poor fit accounts for more than 50% of returns (Shopify), solving the sizing problem It has a direct impact on improving sustainability efforts through size reduction. Return value.
“Returns are an issue that impacts a brand’s sustainability efforts. Fit-only returns of U.S. e-commerce apparel contribute approximately 168,337 tons of landfill waste and 1,043,481 tons of CO2 to air pollution annually. says Dinah Burns, CEO of Bold Metrix. “By helping Pact’s customers improve their sizing experience and overcome uncertainty around sizing, Bold Metrics is committed to a common goal of improving the customer experience and promoting a more sustainable approach to online shopping. We will strengthen our efforts to
See how Bold Metrics’ solutions can impact your brand’s sustainability efforts – Calculate your brand’s revenue impact.
About the metrics in bold:
Founded in January 2017, Bold Metrics AI solution enables apparel brands and retailers to generate shopper digital twins in a scalable manner. Bold Metrics removes sizing uncertainty in apparel ecommerce by connecting shoppers to their optimal size accurately and easily, empowering shoppers to transact with confidence. Bold Metrics’ Industry-Leading AI Solutions Help Apparel Brands Unlock the Power of Body Data to Drive Conversions, Reduce Return Rates, Enable Data-Driven Tech Design and Improve Sustainability Initiatives will do so.
www.boldmetrics.com
source bold indicators
